NetApp Announces New Program to Help Channel Partners GetSuccessful(TM)

October 8, 2008 8:00 AM EDT

SUNNYVALE, Calif.--(BUSINESS WIRE)--

NetApp (NASDAQ: NTAP) today announced the NetApp GetSuccessful(TM) Partner Enablement Program to help partners maximize strategic opportunities and distinguish themselves with their customers. The program is a new benefit of NetApp's current VIP Partner program and complements the Authorized Professional Service Provider and the Virtualization Specialization programs announced earlier this year. GetSuccessful empowers our channel partners to successfully sell and position NetApp solutions through videos-on-demand (VODs), solutions kits, and face-to-face workshops allowing partners to focus on providing customers value-add solutions and services.

The GetSuccessful Partner Enablement Program is composed of three elements to assist partners:

    --  GetSuccessful Essentials - video-on-demand series highlighting
        the core differentiators of NetApp storage solutions

    --  GetSuccessful Solution Enablement - best practices, tools, and
        resources to best develop and maintain a NetApp solution
        practice

    --  GetSuccessful Workshops - hands-on training sessions for sales
        and marketing as well as technical functions focused on the
        core components of building a successful solution practice
        with NetApp.

The program is built to provide partner-centric assistance to channel partners and help them sell to potential customers' audiences, including executive, sales, marketing, technical, and service decision-makers. The GetSuccessful Partner Enablement Program elements span from a Web-based training path with downloadable learning videos to a series of informational training kits and tools and in-person face-to-face workshops, all designed to get the right information to the partner efficiently--at no charge. Partners can easily use the information to quickly train new personnel and streamline their field sales education process.

"Our customers have complex business problems to solve that go beyond simple technology challenges and NetApp is empowering us with the 'know-how' to deliver the value-add they need," said Dan Sottile, senior vice president, North American Sales, Long View Solutions. "The GetSuccessful Partner Enablement Program will help us build upon NetApp's Authorized Professional Service Provider program and our Virtualization Specialization status and find new opportunities to work with our customers at a deeper and more rewarding level."

"NetApp gets that we want to provide solutions to our customers, not just sell products, and we don't have time to attend long-winded classes to do it," said Mark Teter, CTO of Advanced Systems Group. "The GetSuccessful Essentials program is more than just the standard enablement program with nice brochures--it's fast, downloadable and to-the-point. Best of all, it complements our current knowledge base, allowing us to better meet the needs of our customers."

"NetApp is committed to helping our partner community not only maximize opportunities to solve their customers' data storage needs but also help them do so strategically with innovative programs like GetSuccessful that make a difference," said Pat Linehan, senior vice president of Worldwide Sales at NetApp. "The GetSuccessful Partner Enablement Program helps our channel partners become experts on more than just our products, but also on key technologies and services opportunities their customers care about day-to-day. Our partners should be in the field focused on customers and GetSuccessful was created to allow this to happen."

Discuss this news in the NetApp Community, where you can exchange thoughts and ideas on a variety of topics with our community members. Collaborate with our company, engage in conversation with NetApp leaders and employees, and participate in our passion to go further, faster. Join now at www.netapp.com/us/communities.

About NetApp

NetApp creates innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency. Discover NetApp's passion for helping companies around the world go further, faster at www.netapp.com.

NetApp, the NetApp logo, and Go further, faster are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.

This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected or implied in the forward-looking statements. NetApp advises readers that these potential risks and uncertainties include, but are not limited to: the rapidly changing nature of technology, evolving industry standards and frequent introductions of new products and enhancements by competitors; fluctuation in the growth of virtualization and IP markets; changes in economic conditions or changes in end user demand for technology solutions; changes in overall business relationships between NetApp and current and prospective partners; fluctuations or delays in customer orders; the highly competitive nature of the markets for NetApp's products; sales fluctuations arising from customer transitions to new products NetApp's ability to gain market acceptance for its products; the company's ability to attract and retain skilled personnel; the company's reliance on third-party suppliers. These and other factors which could cause actual results to differ materially from those in the forward-looking statements are also discussed in the company's filings with the Securities and Exchange Commission, including its recent filings on Forms 8-K, 10-K and 10-Q. NetApp urges all interested parties to read these reports to gain a better understanding of the business and other risks that the company faces. The forward-looking statements contained in this press release are made only as of the date hereof, and the company does not intend to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise.

Source: NetApp, Inc.

Related Categories

Press Releases

Stocks Mentioned

Add Your Comment

Name

Subject

Body

Verification can't see the text?
click here to refresh the image.
what's this?