AOL SVP for Network Development Joins Yieldex as President

November 17, 2008 11:03 AM EST

NEW YORK--(BUSINESS WIRE)-- Yieldex, the world's most advanced inventory management and forecasting platform for addressable media, today announced that Larry Allen, formerly the SVP for Network Development at AOL's Platform A, has joined the company as its President. He will be based in the company's New York office.

"Larry has all of the right experience and relationships to take Yieldex to the logical next step," says Tom Shields, Yieldex's CEO. "His mission will be to help build Yieldex as the market leader in inventory management and create a world class sales and marketing organization."

Since September 2007, Mr. Allen has been Sr. Vice President, Network Development for AOL's Platform-A. (AOL is a division of Time Warner (NYSE: TWX)) Mr. Allen arrived at AOL through the acquisition of TACODA where he was Sr. Vice President, Business Development since January 2006. Before TACODA, he was with UNICAST, a division of Viewpoint (Since acquired by Enliven (NSDQ: ENLV)) for four years. Prior to TACODA, Mr. Allen held positions of increasing responsibility related to Network Development and Product Development at Real Media which later merged with 24/7 Real Media, and was acquired by WPP in 2007. Mr. Allen earned his B.S. in Business Administration from Clarion University.

"One of the biggest challenges that online publishers face is how to effectively manage and sell their most precious inventory," Mr. Allen says. "Yieldex combines inventory management for increased visibility into highly targeted and overlapping products and yield optimization with its Yield Index to deliver measurable results for publishers. It is a solution that is very timely for every major media company serious about digital advertising."

Yieldex technology has garnered the attention of the top-50 web publisher community due to its forecasting provisions and fast-scalable platform. The company was recently named one of seven finalists in the Amazon Web Services Start-up Challenge for their unique use of cloud computing to provide robust inventory analytics and forecasting.

Yieldex, Inc. (www.yieldex.com), the leader in advertising inventory management, forecasting, and yield optimization solutions, provides the digital media industry with visual tools for efficiently managing addressable advertising. Our patent-pending cloud-enabled DynamicIQ(TM) engine powers hyper-target inventory forecasts, campaign scenario planning, and advanced business intelligence, giving executives and operations the transparency and insight needed to maximize inventory yield and revenue. Founded in 2007 by industry veterans from NetGravity and Matchlogic, Yieldex is privately held and has offices in New York, NY and Boulder, CO.

    Source: Yieldex

Related Categories

Press Releases

Stocks Mentioned

Add Your Comment

Name

Subject

Body

Verification can't see the text?
click here to refresh the image.
what's this?