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Tesla's (TSLA) Residential Energy Storage Opportunity Could be $200B Globally - Global Equities

April 23, 2015 2:58 PM EDT
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Global Equities is out with additional commentary on Tesla Motors (Nasdaq: TSLA) ahead of the company's April 30th event, which is widely expected to be about home energy storage.

Analyst Trip Chowdhry noted what the firm currently knows about the Tesla residential batteries:

  • Probably two flavors of TSLA Residential Batteries: 10KWh and 15KWh
  • Priced between $10,000 and $15,000
  • Down Payment of between $1,500 and 2,500
  • Monthly Payments of between $15 to $25
  • Payments spread over 20 year period

Chowdhry also includes 20 million households worldwide (10 million in U.S., 20 million globally) for the following:

  • The Stationary Residential Batteries are targeted towards people who are living their lives on the Digital Super-Highway and are totally immersed and engaged in a digitally connected world and Tesla's Stationary Battery is the Power Backup and life blood for their digitally immersed life-style :

-- Households that have multiple Computers - both Laptops and Desktops for all family members - Parents as well as children
-- These members of households are living a digital lifestyle e.g. if they leave their iPhone at home, they feel naked for the rest of the day...if they lose internet connectivity ...they become restless...they are socially engaged on Facebook, Instagram, WhatsApp and YouTube....
-- These Households have broadband connectivity
-- These Households are spending > $115 per month on Internet Connectivity and Data plans

  • Our Research indicates that probably there are about 10 Million Households in USA that have the above attributes
  • For these 10 million USA households, TSLA batteries fill-in their compelling need to have an uninterrupted 24x7x52 digitally connected lives
  • We extrapolate, that there are probably another 10 million households in the rest of the world that fit the above household profile

So, what's Tesla's opportunity in residential energy storage battery? Chowdhry sees $200 billion world wide.

***Total Households world-wide (20 million) * ASP of Residential Energy Storage Battery ($10,000) = Total Business Opportunity for TSLA's Residential Storage Battery = $200 Billion



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Tesla, Trip Chowdhry