Starbucks Coffee (SBUX) Retains Top Restaurant Brand for Teens
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Starbucks Coffee (NASDAQ: SBUX) is the preferred ​brand of both upper-income teens and average-income teens, the latest survey from Piper Jaffray showed.
Piper Jaffray's 29th Semi-Annual Taking Stock With Teens survey showed that Starbucks maintained the Number 1 spot for the 9th consecutive time for upper-income teens and the 10th consecutive time for average-income teens.
Chipotle (NYSE: CMG) was the Number 2 brand for both income groups, displacing McDonald's (NYSE: MCD) for average-income teens and maintaining its ranking for upper-income teens.
For the first time in 10 survey's McDonald's is not in the top 5 for upper-income teens. It is number three for average-income teens.
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