Nomura on Facebook (FB): What The Numbers Really Say...It's Mind-blowing
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Price: $24.31 -2.99%
Rating Summary:
25 Buy, 14 Hold, 1 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 11 | Down: 18 | New: 13
Rating Summary:
25 Buy, 14 Hold, 1 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 11 | Down: 18 | New: 13
Trade FB Now!
After the close, Nomura Securities initiated coverage on Facebook (Nasdaq: FB) with a Buy and $40 price target. The firm's motto toward FB is 'Don't Stop Believing'.
Some key points include:
1. At 8 years old, Facebook is already the largest display advertiser. For 2011, FB's revenue from display advertising was $3.1 billion, almost 1.5 times greater than Google (Nasdaq: GOOG), 1.6 times Yahoo's (Nasdaq: YHOO) and 5.5 times larger than AOL's (NYSE: AOL). The team at Nomura expects Facebook to continue to grow its display market by 8-13%.
2. Google has replaced the word 'search' (hence...just Google it), Facebook will replace the word 'social'. Point in case, Facebook has 809 million worldwide unique monthly visitors...the next largest is twitter, at four times less with 190 million.
3. Time spent - of 10 leading categories best positioned for growth (from additional visitors and advertisers) such as sports, entertainment, news, autos etc, Facebook, dominates its social media category more than any other site. (FB has 88% of its category, the next closest is Youtube.com in the entertainment category at 48%. Then ESPN in sports at 32%)
4. Overall, Facebook has more unique monthly visitors than any other site in the world except Google. (GOOG at 1.1 billion and FB at 809 million)
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Some key points include:
1. At 8 years old, Facebook is already the largest display advertiser. For 2011, FB's revenue from display advertising was $3.1 billion, almost 1.5 times greater than Google (Nasdaq: GOOG), 1.6 times Yahoo's (Nasdaq: YHOO) and 5.5 times larger than AOL's (NYSE: AOL). The team at Nomura expects Facebook to continue to grow its display market by 8-13%.
2. Google has replaced the word 'search' (hence...just Google it), Facebook will replace the word 'social'. Point in case, Facebook has 809 million worldwide unique monthly visitors...the next largest is twitter, at four times less with 190 million.
3. Time spent - of 10 leading categories best positioned for growth (from additional visitors and advertisers) such as sports, entertainment, news, autos etc, Facebook, dominates its social media category more than any other site. (FB has 88% of its category, the next closest is Youtube.com in the entertainment category at 48%. Then ESPN in sports at 32%)
4. Overall, Facebook has more unique monthly visitors than any other site in the world except Google. (GOOG at 1.1 billion and FB at 809 million)
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