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Key Takeaways on Spreadtrum Communications (SPRD) at 2012 Nomura Technology Conference

January 11, 2012 10:12 AM EST
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Key Takeaways from Fireside Chat with Diana Jovin, VP, Strategy & IR for Spreadtrum

Analyst, Rick Sherlund, said, "Spreadtrum primarily competes in the 2G and 3G space: SPRD is a fabless semiconductor vendor, which is based in Shanghai and sells into the 2G and 3G handset market. The company has gained share in the 2G market, rising from 10% market share in 2009, to approximately 28% market share currently."

"Spreadtrum announced a 4G offering at the 2012 CES: At this year’s CES conference, Spreadtrum announced that it has now moved into the 4G market with a new product offering. This offering will give Spreadtrum the ability to participate in China Mobile’s upcoming 4G trials and to be early to this market in China."

"Spreadtrum has a cost advantage relative to ST Ericsson (Nasdaq: ERIC) and Marvell (Nasdaq: MRVL): Spreadtrum believes that it has a cost advantage over its competition, having a lower cost to support customers being headquartered close to customers in Shanghai, as well as a lower cost of labor in China relative to the rest of the world."

"The transition to 3G from 2G is taking place in China: Spreadtrum sees the Chinese market transitioning to 3G from 2G over the next few years. 3G represents approximately 20% - 30% of Spreadtrum’s sales currently with the remainder focused on the 2G market. The company stated that it expects 2G growth in China to be flat to declining over the next few years."


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