Facebook (FB) Graph Search Has 'Huge' Monetization Potential

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This morning Topeka Capital put out a bullish report on Facebook (NASDAQ: FB) calling the stock a "must own" core holding in Media and Internet. Analysts also said they tested Graph Search and see "tremendous promise".

"After conducting numerous specific searches we can easily see Graph Search driving up engagement on desktop and eventually mobile when it is launched and comes out of beta," said analyst Victor Anthony.

Anthony thinks Graph Search will draw back users who left Facebook for other social sites, particularly teenagers. Importantly, once Facebook flips the switch on monetization the revenue potential is "huge", thinks the analyst.

Topeka Capital has a Buy rating on Facebook with an updated price target of $40.00 (from $36.00).

For an analyst ratings summary and ratings history on Facebook (NASDAQ: FB) click here. For more ratings news on Facebook click here.

Shares of Facebook closed at $29.66 yesterday, with a 52 week range of $17.55-$42.99.

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