Customers 'Exceedingly Pleased' With Facebook (FB) Real Time Bidding
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Price: $44.59 -0.07%
Rating Summary:
46 Buy, 17 Hold, 2 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 15 | Down: 12 | New: 12
Rating Summary:
46 Buy, 17 Hold, 2 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 15 | Down: 12 | New: 12
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Today analysts at Goldman Sachs put out a research note discussing Facebook (Nasdaq: FB) and Facebook Exhange (FBX). Overall analysts said FBX was received positively and there was optimism about real-time bidding.
Real-time bidding is a split-second, automated process where advertisers can bid in an auction for ad inventory on an impression by impression basis.
"Based on this information and preselected criteria, demand side platforms with access to the exchange place bids on the ad inventory on behalf of their clients. The entire process, called programmatic buying, takes place in the milliseconds it takes a web page to load and is highly dependent on technology," said analyst Heather Bellini.
"Our industry contacts who have worked with FBX have been exceedingly pleased with the performance of the offering as it brings a significant amount of RTB inventory on line at what they characterized as reasonable rates," she said.
Goldman Sachs has a Buy rating on Facebook with a price target of $40.00
For an analyst ratings summary and ratings history on Facebook (NASDAQ: FB) click here. For more ratings news on Facebook click here.
Shares of Facebook closed at $27.13 yesterday.
Real-time bidding is a split-second, automated process where advertisers can bid in an auction for ad inventory on an impression by impression basis.
"Based on this information and preselected criteria, demand side platforms with access to the exchange place bids on the ad inventory on behalf of their clients. The entire process, called programmatic buying, takes place in the milliseconds it takes a web page to load and is highly dependent on technology," said analyst Heather Bellini.
"Our industry contacts who have worked with FBX have been exceedingly pleased with the performance of the offering as it brings a significant amount of RTB inventory on line at what they characterized as reasonable rates," she said.
Goldman Sachs has a Buy rating on Facebook with a price target of $40.00
For an analyst ratings summary and ratings history on Facebook (NASDAQ: FB) click here. For more ratings news on Facebook click here.
Shares of Facebook closed at $27.13 yesterday.
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