The bloodletting in GoPro (NASDAQ: GPRO) may not stop today after Best Buy (NYSE: BBY) noted weakness in the segment with third quarter results this morning.

"From a merchandising perspective, comparable sales growth in computing, major appliances, health & wearables and large-screen televisions was partially offset by declines in tablets, mobile phones and digital imaging," Best Buy said in its release today.

GoPro is thought to be included in the digital imaging segment. According to Piper Jaffray analysts, this is the first time digital imaging has been called out as a negative driver in 2 years.

After falling 5% yesterday on a price target cut at Piper, shares of GPRO last traded down fractionally (-0.15%) at $19.78 in pre-open trade.