Cantor Fitzgerald reiterated a Buy rating and $64.00 price target on comScore (NASDAQ: SCOR) after meeting with management. The company disclosed (10-Q filed 8/7/15)NMR of $10.8M in 2Q:15, or 11.8% of revenue, up from $3.8M in 1Q:15 and $1.8M in 2Q:14. Also, As a result of the scrutiny, management decided to move to cash-for-cash transactions for new data deals, and let current NMR deals run their course.

Analyst Youssef Squali commented, "We hosted comScore's CEO, Serge Matta, and CFO, Mel Wesley, for a lunch event with investors this week to discuss issues that have weighed down the stock of late, including the rise in non-monetary revenue, a decline in deferred revenues, and insider selling. While we're not big fans of barter transactions, we believe management has adequately addressed the logic behind pursuing them and their benefits to the business. Importantly, management has not changed its 2015 guidance even as it looks to minimize this revenue stream going forward. We remain positive on SCOR and maintain our BUY rating and $64 PT."

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Shares of comScore closed at $46.87 yesterday.