Brean Capital reiterated a Buy rating and $67.00 price target on comScore (NASDAQ: SCOR) as shares have traded down. Shares have retrenched over the past couple of trading days after an article in the WSJ pointed out that the company was recognizing non-monetary revenue from barter transactions.

Analyst Todd Mitchell commented, "Shares of SCOR have retrenched over the past couple of trading days after an article in the WSJ pointed out that the company was recognizing non-monetary revenue from barter transactions. We believe this was likely an overreaction in that 1) comScore recognition of these deals was in line with generally accepted accounting practices, 2) the impact on 2Q15 results highlighted in the WSJ was much greater than it will be on full-year 2015 results, and 3) comScore should be able to hold EBITDA margin flat despite offsetting this non-monetary revenue with a matching charge to COGS. comScore will be participating at the Brean Capital Technology Conference on Wednesday September 9 in New York, where we expect management to address investor’s questions regarding this matter as well as give a general update on the company’s business and strategic objectives. We continue to believe that comScore is well positioned for changes in media measurement and has solid organic growth prospects. As a result, we reiterate our Buy rating and $67 TP on shares of SCOR."

For an analyst ratings summary and ratings history on comScore click here. For more ratings news on comScore click here.

Shares of comScore closed at $44.37 yesterday.