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Signet Jewelers (SIG) To Acquire Diamonds Direct for $490 Million, Raises Guidance

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Signet Jewelers Announces Plans To Acquire Diamonds Direct And Raises Guidance

October 12, 2021 6:50 AM EDT

HAMILTON, Bermuda, Oct. 12, 2021 /PRNewswire/ -- Signet Jewelers Limited ("Signet") (NYSE: SIG), the world's largest retailer of diamond jewelry, today announced it has entered into an agreement to acquire Diamonds Direct USA Inc. ("Diamonds Direct"). Diamonds Direct is an off-mall, destination jeweler in the U.S. with a highly productive, efficient operating model with demonstrated growth and profitability which will be immediately accretive to Signet post-closing. Diamonds Direct's strong value proposition, extensive bridal offering and customer-centric, high-touch shopping experience is a destination for younger, luxury-oriented bridal shoppers. Signet plans to drive operating synergies... More