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Yum! Brands (YUM) to Acquire Kvantum's Leading Artificial Intelligence-Based Consumer Insights and Marketing Performance Analytics Business

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Yum! Brands to Acquire Kvantum’s Leading Artificial Intelligence-Based Consumer Insights and Marketing Performance Analytics Business

March 2, 2021 7:30 AM EST

Acquisition Enhances Yum! Brands Ability to Make Smart Data-Driven Marketing Decisions; Integrates New Technology Talent into Company

LOUISVILLE, Ky. & PLANO, Texas--(BUSINESS WIRE)-- Yum! Brands, Inc. (NYSE: YUM) today announced that it has entered into a definitive agreement to acquire the leading artificial intelligence-based consumer insights and marketing performance analytics business of Kvantum, Inc. By acquiring the Kvantum business, Yum! and its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands enhance their ability to apply powerful consumer insights and data analytics to drive calendar and marketing... More