Southwest Airlines (LUV) Enters Rewards Program with Ridesharing Service Lyft

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Southwest Airlines Teams With Lyft On Rapid Rewards Rideshare Program

March 31, 2016 9:05 AM EDT

DALLAS, March 31, 2016 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) today announced a collaboration with Lyft that will offer first-time Lyft Customers who are also Rapid Rewards Members a one-time reward of 1,100 Rapid Rewards points for their first ride. The offer is available for a ride anywhere in the following 11 Southwest® markets where Lyft has an operating agreement in place through the end of 2016:

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