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Groupon (GRPN) Takes New Restaurant Management System Nationwide

October 10, 2012 8:59 AM EDT
Groupon (Nasdaq: GRPN) shares are indicated for a higher open Wednesday following reports that it has launched a new POS restaurant service. (POS being point-of-sale in this case.)

Starting today, Groupon's Breadcrumb POS service will be available to restaurants as a sales, order management, and reporting system. Breadcrumb runs on Apple's (Nasdaq: AAPL) iPad tablet.

Groupon acquired Breadcrumb in May, releasing it to about 100 restaurants and cafes in NYC. The service will charge $99 per month for one iPad, $199 for two, $299 for five, and $399 for ten terminals. Groupon also sells that iPad at cost, or allows establishments to use their own device.

In the past, Groupon performed a similar move with Apple's iPod, to help ease scanning and accounts of Groupon's redeemed.

The service following the launch of Groupon Goods last year and a recent payments initiative announced earlier in 2012. Groupon CEO Andrew Mason has said in the past that the company, which grew heavily on offering deals if a certain number of people participated, will move further into a total operating system for merchants, restaurants, and other businesses.

Shares are up about \2.5 percent early.


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