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   <title>PUMA Dominates HYROX World Championships From Elite Athlete Performances to Community Initiatives</title>
   <link>http://www.streetinsider.com/Press+Releases/PUMA+Dominates+HYROX+World+Championships+From+Elite+Athlete+Performances+to+Community+Initiatives/26681836.html</link>
   <description>
&lt;p&gt;    HERZOGENAURACH, Germany--(BUSINESS WIRE)--
Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260624897869/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260624897869/en/&lt;/a&gt;&lt;/p&gt;&lt;div id=&quot;bwbodyimg&quot; style=&quot;width: 349px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;&quot;&gt;&lt;img src=&quot;https://mms.businesswire.com/media/20260624897869/en/2838420/4/PUMA_Jake_Williamson_Hunter_McIntyre.jpg&quot; alt=&quot;Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments, including Jake Williamson (left) and Hunter McIntyre in the Men’s Elite15 Doubles.&quot; /&gt;&lt;p style=&quot;font-size:85%;&quot;&gt;Global sports brand PUMA continued its</description>
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   <pubDate>Wed, 24 Jun 2026 06:15:00 -0400</pubDate>
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   <title>PUMA Dominates HYROX World Championships From Elite Athlete Performances to Community Initiatives</title>
   <link>http://www.streetinsider.com/Press+Releases/PUMA+Dominates+HYROX+World+Championships+From+Elite+Athlete+Performances+to+Community+Initiatives/26681836.html</link>
   <description>
&lt;p&gt;    HERZOGENAURACH, Germany--(BUSINESS WIRE)--
Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260624897869/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260624897869/en/&lt;/a&gt;&lt;/p&gt;&lt;div id=&quot;bwbodyimg&quot; style=&quot;width: 349px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;&quot;&gt;&lt;img src=&quot;https://mms.businesswire.com/media/20260624897869/en/2838420/4/PUMA_Jake_Williamson_Hunter_McIntyre.jpg&quot; alt=&quot;Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments, including Jake Williamson (left) and Hunter McIntyre in the Men’s Elite15 Doubles.&quot; /&gt;&lt;p style=&quot;font-size:85%;&quot;&gt;Global sports brand PUMA continued its</description>
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   <pubDate>Wed, 24 Jun 2026 06:15:00 -0400</pubDate>
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   <title>PUMA Dominates HYROX World Championships From Elite Athlete Performances to Community Initiatives</title>
   <link>http://www.streetinsider.com/Press+Releases/PUMA+Dominates+HYROX+World+Championships+From+Elite+Athlete+Performances+to+Community+Initiatives/26681836.html</link>
   <description>
&lt;p&gt;    HERZOGENAURACH, Germany--(BUSINESS WIRE)--
Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260624897869/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260624897869/en/&lt;/a&gt;&lt;/p&gt;&lt;div id=&quot;bwbodyimg&quot; style=&quot;width: 349px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;&quot;&gt;&lt;img src=&quot;https://mms.businesswire.com/media/20260624897869/en/2838420/4/PUMA_Jake_Williamson_Hunter_McIntyre.jpg&quot; alt=&quot;Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments, including Jake Williamson (left) and Hunter McIntyre in the Men’s Elite15 Doubles.&quot; /&gt;&lt;p style=&quot;font-size:85%;&quot;&gt;Global sports brand PUMA continued its</description>
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   <pubDate>Wed, 24 Jun 2026 06:15:00 -0400</pubDate>
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   <title>PUMA Dominates HYROX World Championships From Elite Athlete Performances to Community Initiatives</title>
   <link>http://www.streetinsider.com/Business+Wire/PUMA+Dominates+HYROX+World+Championships+From+Elite+Athlete+Performances+to+Community+Initiatives/26681836.html</link>
   <description>
&lt;p&gt;    HERZOGENAURACH, Germany--(BUSINESS WIRE)--
Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260624897869/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260624897869/en/&lt;/a&gt;&lt;/p&gt;&lt;div id=&quot;bwbodyimg&quot; style=&quot;width: 349px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;&quot;&gt;&lt;img src=&quot;https://mms.businesswire.com/media/20260624897869/en/2838420/4/PUMA_Jake_Williamson_Hunter_McIntyre.jpg&quot; alt=&quot;Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments, including Jake Williamson (left) and Hunter McIntyre in the Men’s Elite15 Doubles.&quot; /&gt;&lt;p style=&quot;font-size:85%;&quot;&gt;Global sports brand PUMA continued its</description>
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   <pubDate>Wed, 24 Jun 2026 06:15:00 -0400</pubDate>
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   <title>PUMA Dominates HYROX World Championships From Elite Athlete Performances to Community Initiatives</title>
   <link>http://www.streetinsider.com/Business+Wire/PUMA+Dominates+HYROX+World+Championships+From+Elite+Athlete+Performances+to+Community+Initiatives/26681836.html</link>
   <description>
&lt;p&gt;    HERZOGENAURACH, Germany--(BUSINESS WIRE)--
Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260624897869/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260624897869/en/&lt;/a&gt;&lt;/p&gt;&lt;div id=&quot;bwbodyimg&quot; style=&quot;width: 349px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;&quot;&gt;&lt;img src=&quot;https://mms.businesswire.com/media/20260624897869/en/2838420/4/PUMA_Jake_Williamson_Hunter_McIntyre.jpg&quot; alt=&quot;Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments, including Jake Williamson (left) and Hunter McIntyre in the Men’s Elite15 Doubles.&quot; /&gt;&lt;p style=&quot;font-size:85%;&quot;&gt;Global sports brand PUMA continued its</description>
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   <pubDate>Wed, 24 Jun 2026 06:15:00 -0400</pubDate>
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   <title>PUMA Dominates HYROX World Championships From Elite Athlete Performances to Community Initiatives</title>
   <link>http://www.streetinsider.com/Business+Wire/PUMA+Dominates+HYROX+World+Championships+From+Elite+Athlete+Performances+to+Community+Initiatives/26681836.html</link>
   <description>
&lt;p&gt;    HERZOGENAURACH, Germany--(BUSINESS WIRE)--
Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments.

&lt;/p&gt;&lt;p id=&quot;news-body-cta&quot;&gt;This press release features multimedia. View the full release here: &lt;a target=&quot;_blank&quot; href=&quot;https://www.businesswire.com/news/home/20260624897869/en/&quot; rel=&quot;nofollow&quot;&gt;https://www.businesswire.com/news/home/20260624897869/en/&lt;/a&gt;&lt;/p&gt;&lt;div id=&quot;bwbodyimg&quot; style=&quot;width: 349px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;&quot;&gt;&lt;img src=&quot;https://mms.businesswire.com/media/20260624897869/en/2838420/4/PUMA_Jake_Williamson_Hunter_McIntyre.jpg&quot; alt=&quot;Global sports brand PUMA continued its HYROX dominance at the 2026 HYROX World Championships with a host of standout elite athlete performances and iconic community moments, including Jake Williamson (left) and Hunter McIntyre in the Men’s Elite15 Doubles.&quot; /&gt;&lt;p style=&quot;font-size:85%;&quot;&gt;Global sports brand PUMA continued its</description>
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   <pubDate>Wed, 24 Jun 2026 06:15:00 -0400</pubDate>
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   <title>PUMA Brings NITRO™ to Football With the PUMA NITRO Lab in Los Angeles</title>
   <link>http://www.streetinsider.com/Press+Releases/PUMA+Brings+NITRO%E2%84%A2+to+Football+With+the+PUMA+NITRO+Lab+in+Los+Angeles/26631534.html</link>
   <description>
&lt;p&gt;    LOS ANGELES--(BUSINESS WIRE)--
Global sports brand PUMA today opened the PUMA NITRO™ Lab in Los Angeles, the latest chapter of its innovation platform, and company’s most significant yet, marking the global reveal of the Ultra Nitro 7 and NITRO™'s arrival in football for the first time on a football boot. Previous editions of the NITRO™ Lab in Paris, Tokyo, and London explored the future of running performance and cemented NITRO™ as the defining technology in elite running with Fast-R3. Now, with the world’s attention turning to football, Los Angeles is where that journey takes its next step,</description>
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   <pubDate>Thu, 11 Jun 2026 02:00:00 -0400</pubDate>
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   <title>PUMA Brings NITRO™ to Football With the PUMA NITRO Lab in Los Angeles</title>
   <link>http://www.streetinsider.com/Press+Releases/PUMA+Brings+NITRO%E2%84%A2+to+Football+With+the+PUMA+NITRO+Lab+in+Los+Angeles/26631534.html</link>
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&lt;p&gt;    LOS ANGELES--(BUSINESS WIRE)--
Global sports brand PUMA today opened the PUMA NITRO™ Lab in Los Angeles, the latest chapter of its innovation platform, and company’s most significant yet, marking the global reveal of the Ultra Nitro 7 and NITRO™'s arrival in football for the first time on a football boot. Previous editions of the NITRO™ Lab in Paris, Tokyo, and London explored the future of running performance and cemented NITRO™ as the defining technology in elite running with Fast-R3. Now, with the world’s attention turning to football, Los Angeles is where that journey takes its next step,</description>
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   <pubDate>Thu, 11 Jun 2026 02:00:00 -0400</pubDate>
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   <title>PUMA Brings NITRO™ to Football With the PUMA NITRO Lab in Los Angeles</title>
   <link>http://www.streetinsider.com/Press+Releases/PUMA+Brings+NITRO%E2%84%A2+to+Football+With+the+PUMA+NITRO+Lab+in+Los+Angeles/26631534.html</link>
   <description>
&lt;p&gt;    LOS ANGELES--(BUSINESS WIRE)--
Global sports brand PUMA today opened the PUMA NITRO™ Lab in Los Angeles, the latest chapter of its innovation platform, and company’s most significant yet, marking the global reveal of the Ultra Nitro 7 and NITRO™'s arrival in football for the first time on a football boot. Previous editions of the NITRO™ Lab in Paris, Tokyo, and London explored the future of running performance and cemented NITRO™ as the defining technology in elite running with Fast-R3. Now, with the world’s attention turning to football, Los Angeles is where that journey takes its next step,</description>
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   <pubDate>Thu, 11 Jun 2026 02:00:00 -0400</pubDate>
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   <title>PUMA Brings NITRO™ to Football With the PUMA NITRO Lab in Los Angeles</title>
   <link>http://www.streetinsider.com/Business+Wire/PUMA+Brings+NITRO%E2%84%A2+to+Football+With+the+PUMA+NITRO+Lab+in+Los+Angeles/26631534.html</link>
   <description>
&lt;p&gt;    LOS ANGELES--(BUSINESS WIRE)--
Global sports brand PUMA today opened the PUMA NITRO™ Lab in Los Angeles, the latest chapter of its innovation platform, and company’s most significant yet, marking the global reveal of the Ultra Nitro 7 and NITRO™'s arrival in football for the first time on a football boot. Previous editions of the NITRO™ Lab in Paris, Tokyo, and London explored the future of running performance and cemented NITRO™ as the defining technology in elite running with Fast-R3. Now, with the world’s attention turning to football, Los Angeles is where that journey takes its next step,</description>
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   <pubDate>Thu, 11 Jun 2026 02:00:00 -0400</pubDate>
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   <title>PUMA Brings NITRO™ to Football With the PUMA NITRO Lab in Los Angeles</title>
   <link>http://www.streetinsider.com/Business+Wire/PUMA+Brings+NITRO%E2%84%A2+to+Football+With+the+PUMA+NITRO+Lab+in+Los+Angeles/26631534.html</link>
   <description>
&lt;p&gt;    LOS ANGELES--(BUSINESS WIRE)--
Global sports brand PUMA today opened the PUMA NITRO™ Lab in Los Angeles, the latest chapter of its innovation platform, and company’s most significant yet, marking the global reveal of the Ultra Nitro 7 and NITRO™'s arrival in football for the first time on a football boot. Previous editions of the NITRO™ Lab in Paris, Tokyo, and London explored the future of running performance and cemented NITRO™ as the defining technology in elite running with Fast-R3. Now, with the world’s attention turning to football, Los Angeles is where that journey takes its next step,</description>
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   <pubDate>Thu, 11 Jun 2026 02:00:00 -0400</pubDate>
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   <title>PUMA Brings NITRO™ to Football With the PUMA NITRO Lab in Los Angeles</title>
   <link>http://www.streetinsider.com/Business+Wire/PUMA+Brings+NITRO%E2%84%A2+to+Football+With+the+PUMA+NITRO+Lab+in+Los+Angeles/26631534.html</link>
   <description>
&lt;p&gt;    LOS ANGELES--(BUSINESS WIRE)--
Global sports brand PUMA today opened the PUMA NITRO™ Lab in Los Angeles, the latest chapter of its innovation platform, and company’s most significant yet, marking the global reveal of the Ultra Nitro 7 and NITRO™'s arrival in football for the first time on a football boot. Previous editions of the NITRO™ Lab in Paris, Tokyo, and London explored the future of running performance and cemented NITRO™ as the defining technology in elite running with Fast-R3. Now, with the world’s attention turning to football, Los Angeles is where that journey takes its next step,</description>
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   <pubDate>Thu, 11 Jun 2026 02:00:00 -0400</pubDate>
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   <title>PUMA and Salehe Bembury Host Immersive Sound-Inspired Experience ahead of Football’s Biggest Tournament at The Row DTLA</title>
   <link>http://www.streetinsider.com/Press+Releases/PUMA+and+Salehe+Bembury+Host+Immersive+Sound-Inspired+Experience+ahead+of+Football%E2%80%99s+Biggest+Tournament+at+The+Row+DTLA/26607636.html</link>
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&lt;p class=&quot;bwalignc&quot;&gt;
&lt;i&gt;Event Celebrated the launch of the PUMA x Salehe Bembury TRVL WEAR Collection and Velum 1 to be worn by PUMA’s 11 Federations this summer&lt;/i&gt;

&lt;/p&gt;
&lt;p&gt;    LOS ANGELES--(BUSINESS WIRE)--
Global sports company PUMA and visionary designer Salehe Bembury hosted an immersive experience at The Row DTLA celebrating their collaboration ahead of football's biggest global tournament. The activation transformed the historic venue into a series of interactive environments, offering guests an inside look into the creative world behind the partnership. Set against the backdrop of Los Angeles, the event brought football beyond the pitch and into everyday life through</description>
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   <pubDate>Fri, 05 Jun 2026 03:59:00 -0400</pubDate>
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   <title>PUMA and Salehe Bembury Host Immersive Sound-Inspired Experience ahead of Football’s Biggest Tournament at The Row DTLA</title>
   <link>http://www.streetinsider.com/Press+Releases/PUMA+and+Salehe+Bembury+Host+Immersive+Sound-Inspired+Experience+ahead+of+Football%E2%80%99s+Biggest+Tournament+at+The+Row+DTLA/26607636.html</link>
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&lt;p&gt;    LOS ANGELES--(BUSINESS WIRE)--
Global sports company PUMA and visionary designer Salehe Bembury hosted an immersive experience at The Row DTLA celebrating their collaboration ahead of football's biggest global tournament. The activation transformed the historic venue into a series of interactive environments, offering guests an inside look into the creative world behind the partnership. Set against the backdrop of Los Angeles, the event brought football beyond the pitch and into everyday life through</description>
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Global sports company PUMA and visionary designer Salehe Bembury hosted an immersive experience at The Row DTLA celebrating their collaboration ahead of football's biggest global tournament. The activation transformed the historic venue into a series of interactive environments, offering guests an inside look into the creative world behind the partnership. Set against the backdrop of Los Angeles, the event brought football beyond the pitch and into everyday life through</description>
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Global sports company PUMA and visionary designer Salehe Bembury hosted an immersive experience at The Row DTLA celebrating their collaboration ahead of football's biggest global tournament. The activation transformed the historic venue into a series of interactive environments, offering guests an inside look into the creative world behind the partnership. Set against the backdrop of Los Angeles, the event brought football beyond the pitch and into everyday life through</description>
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&lt;p&gt;    LOS ANGELES--(BUSINESS WIRE)--
Global sports company PUMA and visionary designer Salehe Bembury hosted an immersive experience at The Row DTLA celebrating their collaboration ahead of football's biggest global tournament. The activation transformed the historic venue into a series of interactive environments, offering guests an inside look into the creative world behind the partnership. Set against the backdrop of Los Angeles, the event brought football beyond the pitch and into everyday life through</description>
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Global sports company PUMA and visionary designer Salehe Bembury hosted an immersive experience at The Row DTLA celebrating their collaboration ahead of football's biggest global tournament. The activation transformed the historic venue into a series of interactive environments, offering guests an inside look into the creative world behind the partnership. Set against the backdrop of Los Angeles, the event brought football beyond the pitch and into everyday life through</description>
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Global sports company PUMA and visionary designer Salehe Bembury hosted an immersive experience at The Row DTLA celebrating their collaboration ahead of football's biggest global tournament. The activation transformed the historic venue into a series of interactive environments, offering guests an inside look into the creative world behind the partnership. Set against the backdrop of Los Angeles, the event brought football beyond the pitch and into everyday life through</description>
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&lt;p&gt;PUMA appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026, according to a company statement. Kokni will join PUMA's global leadership team and report directly to Chief Brand Officer Maria Valdes.&lt;/p&gt;

&lt;p&gt;In her new role, Kokni will oversee brand marketing strategy, creative direction, integrated marketing and communications globally. The appointment comes as PUMA reorganizes its brand operations under a single global organization led by Valdes.&lt;/p&gt;

&lt;p&gt;Kokni brings experience from senior leadership positions at JD Sports, H&amp;M, adidas, Tommy Hilfiger, and most recently Hugo Boss, where she served as Senior Vice President of Global Marketing &amp; Communications.&lt;/p&gt;

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&lt;p&gt;PUMA appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026, according to a company statement. Kokni will join PUMA's global leadership team and report directly to Chief Brand Officer Maria Valdes.&lt;/p&gt;

&lt;p&gt;In her new role, Kokni will oversee brand marketing strategy, creative direction, integrated marketing and communications globally. The appointment comes as PUMA reorganizes its brand operations under a single global organization led by Valdes.&lt;/p&gt;

&lt;p&gt;Kokni brings experience from senior leadership positions at JD Sports, H&amp;M, adidas, Tommy Hilfiger, and most recently Hugo Boss, where she served as Senior Vice President of Global Marketing &amp; Communications.&lt;/p&gt;

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&lt;p&gt;PUMA appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026, according to a company statement. Kokni will join PUMA's global leadership team and report directly to Chief Brand Officer Maria Valdes.&lt;/p&gt;

&lt;p&gt;In her new role, Kokni will oversee brand marketing strategy, creative direction, integrated marketing and communications globally. The appointment comes as PUMA reorganizes its brand operations under a single global organization led by Valdes.&lt;/p&gt;

&lt;p&gt;Kokni brings experience from senior leadership positions at JD Sports, H&amp;M, adidas, Tommy Hilfiger, and most recently Hugo Boss, where she served as Senior Vice President of Global Marketing &amp; Communications.&lt;/p&gt;

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