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NIQ expands GeoPurchase audiences to four new countries

Mon, 22 Jun 2026 06:01:04 -0400

NIQ (NYSE: NIQ) announced the expansion of its GeoPurchase audience targeting product into Poland, Belgium, Mexico, and Indonesia, bringing the total number of markets where the syndicated product is available to 11 countries across Europe, North America, Asia-Pacific, and Latin America.

GeoPurchase audiences allow marketers to target consumers based on geographic purchase signals drawn from a network of local retailers, focusing on fast-moving consumer goods categories, brands, and sub-brands. The product is designed to help advertisers direct media spending toward areas where consumer demand is highest.

According to the company, the expansion is partly a response to tightening privacy regulations and the

NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia

Mon, 22 Jun 2026 06:00:00 -0400

International expansion helps advertisers target audiences based on local consumer demand

CHICAGO--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the expansion of its GeoPurchase audiences into Poland, Belgium, Mexico, and Indonesia, extending its purchase-based, geo-targeted audiences to new international markets.

As privacy regulations tighten and identifiers like cookies decline, marketers need new ways to reach high-value consumers at scale. NIQ’s GeoPurchase Audiences address this challenge by helping marketers identify and target consumers based on demand, not just demographics.

GeoPurchase audiences help marketers pinpoint geographic areas where consumers are most likely to purchase specific FMCG categories, brands,

NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia

Mon, 22 Jun 2026 06:00:00 -0400

International expansion helps advertisers target audiences based on local consumer demand

GeoPurchase audiences help marketers pinpoint geographic areas where consumers are most likely to purchase specific FMCG categories, brands,

NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia

Mon, 22 Jun 2026 06:00:00 -0400

International expansion helps advertisers target audiences based on local consumer demand

GeoPurchase audiences help marketers pinpoint geographic areas where consumers are most likely to purchase specific FMCG categories, brands,

NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia

Mon, 22 Jun 2026 06:00:00 -0400

International expansion helps advertisers target audiences based on local consumer demand

GeoPurchase audiences help marketers pinpoint geographic areas where consumers are most likely to purchase specific FMCG categories, brands,

Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery