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McAfee Labs Research Reveals the Most Impersonated Brands of Holiday Season 2025 and How Shoppers Can Spot the Fakes

Mon, 24 Nov 2025 10:00:00 -0500

New insights reveal how scammers copy trusted brands during peak shopping season and what every shopper can do to stay one step ahead.

Key Findings

Tech tops the Cybergrinch list: Scammers are most frequently impersonating major tech brands, especially those tied to popular devices and gaming platforms, like Apple, Nintendo, Samsung, Disney, and Steam. Apple is the number one brand cybercriminals pretend to be, often creating convincing fake websites that look like real Apple pages.
Luxury brands are a prime target: Counterfeit storefronts for handbags, sneakers, and limited-edition drops — for example, Coach, Dior, Gucci, Rolex, and Ralph Lauren — surged

McAfee Labs Research Reveals the Most Impersonated Brands of Holiday Season 2025 and How Shoppers Can Spot the Fakes

Mon, 24 Nov 2025 10:00:00 -0500

New insights reveal how scammers copy trusted brands during peak shopping season and what every shopper can do to stay one step ahead.

Key Findings

Tech tops the Cybergrinch list: Scammers are most frequently impersonating major tech brands, especially those tied to popular devices and gaming platforms, like Apple, Nintendo, Samsung, Disney, and Steam. Apple is the number one brand cybercriminals pretend to be, often creating convincing fake websites that look like real Apple pages.
Luxury brands are a prime target: Counterfeit storefronts for handbags, sneakers, and limited-edition drops — for example, Coach, Dior, Gucci, Rolex, and Ralph Lauren — surged

McAfee Labs Research Reveals the Most Impersonated Brands of Holiday Season 2025 and How Shoppers Can Spot the Fakes

Mon, 24 Nov 2025 10:00:00 -0500

New insights reveal how scammers copy trusted brands during peak shopping season and what every shopper can do to stay one step ahead.

Key Findings

Tech tops the Cybergrinch list: Scammers are most frequently impersonating major tech brands, especially those tied to popular devices and gaming platforms, like Apple, Nintendo, Samsung, Disney, and Steam. Apple is the number one brand cybercriminals pretend to be, often creating convincing fake websites that look like real Apple pages.
Luxury brands are a prime target: Counterfeit storefronts for handbags, sneakers, and limited-edition drops — for example, Coach, Dior, Gucci, Rolex, and Ralph Lauren — surged

McAfee Labs Research Reveals the Most Impersonated Brands of Holiday Season 2025 and How Shoppers Can Spot the Fakes

Mon, 24 Nov 2025 10:00:00 -0500

New insights reveal how scammers copy trusted brands during peak shopping season and what every shopper can do to stay one step ahead.

Key Findings

Tech tops the Cybergrinch list: Scammers are most frequently impersonating major tech brands, especially those tied to popular devices and gaming platforms, like Apple, Nintendo, Samsung, Disney, and Steam. Apple is the number one brand cybercriminals pretend to be, often creating convincing fake websites that look like real Apple pages.
Luxury brands are a prime target: Counterfeit storefronts for handbags, sneakers, and limited-edition drops — for example, Coach, Dior, Gucci, Rolex, and Ralph Lauren — surged

McAfee Labs Research Reveals the Most Impersonated Brands of Holiday Season 2025 and How Shoppers Can Spot the Fakes

Mon, 24 Nov 2025 10:00:00 -0500

New insights reveal how scammers copy trusted brands during peak shopping season and what every shopper can do to stay one step ahead.

Key Findings

Tech tops the Cybergrinch list: Scammers are most frequently impersonating major tech brands, especially those tied to popular devices and gaming platforms, like Apple, Nintendo, Samsung, Disney, and Steam. Apple is the number one brand cybercriminals pretend to be, often creating convincing fake websites that look like real Apple pages.
Luxury brands are a prime target: Counterfeit storefronts for handbags, sneakers, and limited-edition drops — for example, Coach, Dior, Gucci, Rolex, and Ralph Lauren — surged

McAfee Labs Research Reveals the Most Impersonated Brands of Holiday Season 2025 and How Shoppers Can Spot the Fakes

Mon, 24 Nov 2025 10:00:00 -0500

New insights reveal how scammers copy trusted brands during peak shopping season and what every shopper can do to stay one step ahead.

Key Findings

Tech tops the Cybergrinch list: Scammers are most frequently impersonating major tech brands, especially those tied to popular devices and gaming platforms, like Apple, Nintendo, Samsung, Disney, and Steam. Apple is the number one brand cybercriminals pretend to be, often creating convincing fake websites that look like real Apple pages.
Luxury brands are a prime target: Counterfeit storefronts for handbags, sneakers, and limited-edition drops — for example, Coach, Dior, Gucci, Rolex, and Ralph Lauren — surged

McAfee Labs Research Reveals the Most Impersonated Brands of Holiday Season 2025 and How Shoppers Can Spot the Fakes

Mon, 24 Nov 2025 10:00:00 -0500

New insights reveal how scammers copy trusted brands during peak shopping season and what every shopper can do to stay one step ahead.

Key Findings

Tech tops the Cybergrinch list: Scammers are most frequently impersonating major tech brands, especially those tied to popular devices and gaming platforms, like Apple, Nintendo, Samsung, Disney, and Steam. Apple is the number one brand cybercriminals pretend to be, often creating convincing fake websites that look like real Apple pages.
Luxury brands are a prime target: Counterfeit storefronts for handbags, sneakers, and limited-edition drops — for example, Coach, Dior, Gucci, Rolex, and Ralph Lauren — surged

McAfee Labs Research Reveals the Most Impersonated Brands of Holiday Season 2025 and How Shoppers Can Spot the Fakes

Mon, 24 Nov 2025 10:00:00 -0500

New insights reveal how scammers copy trusted brands during peak shopping season and what every shopper can do to stay one step ahead.

Key Findings

Tech tops the Cybergrinch list: Scammers are most frequently impersonating major tech brands, especially those tied to popular devices and gaming platforms, like Apple, Nintendo, Samsung, Disney, and Steam. Apple is the number one brand cybercriminals pretend to be, often creating convincing fake websites that look like real Apple pages.
Luxury brands are a prime target: Counterfeit storefronts for handbags, sneakers, and limited-edition drops — for example, Coach, Dior, Gucci, Rolex, and Ralph Lauren — surged

McAfee Labs Research Reveals the Most Impersonated Brands of Holiday Season 2025 and How Shoppers Can Spot the Fakes

Mon, 24 Nov 2025 10:00:00 -0500

New insights reveal how scammers copy trusted brands during peak shopping season and what every shopper can do to stay one step ahead.

Key Findings

Tech tops the Cybergrinch list: Scammers are most frequently impersonating major tech brands, especially those tied to popular devices and gaming platforms, like Apple, Nintendo, Samsung, Disney, and Steam. Apple is the number one brand cybercriminals pretend to be, often creating convincing fake websites that look like real Apple pages.
Luxury brands are a prime target: Counterfeit storefronts for handbags, sneakers, and limited-edition drops — for example, Coach, Dior, Gucci, Rolex, and Ralph Lauren — surged

McAfee Labs Research Reveals the Most Impersonated Brands of Holiday Season 2025 and How Shoppers Can Spot the Fakes

Mon, 24 Nov 2025 10:00:00 -0500

New insights reveal how scammers copy trusted brands during peak shopping season and what every shopper can do to stay one step ahead.

Key Findings

Tech tops the Cybergrinch list: Scammers are most frequently impersonating major tech brands, especially those tied to popular devices and gaming platforms, like Apple, Nintendo, Samsung, Disney, and Steam. Apple is the number one brand cybercriminals pretend to be, often creating convincing fake websites that look like real Apple pages.
Luxury brands are a prime target: Counterfeit storefronts for handbags, sneakers, and limited-edition drops — for example, Coach, Dior, Gucci, Rolex, and Ralph Lauren — surged

Taylor Swift Ranks #1 on McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List

Thu, 13 Nov 2025 12:00:00 -0500

From Taylor Swift to Pokimane, scammers are hijacking fans’ trust to push fake endorsements, giveaways, and AI-driven deepfakes. McAfee’s latest research reveals who’s most impersonated, and how people can fight back with awareness and technology.

Key Highlights:

Taylor Swift tops McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List, making her the most impersonated and exploited star in online scams.
McAfee introduces its first Influencer Deepfake Deception List, led by YouTuber and streamer, Pokimane.
72% of Americans have seen fake celebrity or influencer endorsements; 39% have clicked on one; 10% lost money, averaging $525 in losses.

SAN JOSE, Calif.--(BUSINESS WIRE)-- McAfee

Taylor Swift Ranks #1 on McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List

Thu, 13 Nov 2025 12:00:00 -0500

Key Highlights:

Taylor Swift tops McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List, making her the most impersonated and exploited star in online scams.
McAfee introduces its first Influencer Deepfake Deception List, led by YouTuber and streamer, Pokimane.
72% of Americans have seen fake celebrity or influencer endorsements; 39% have clicked on one; 10% lost money, averaging $525 in losses.

SAN JOSE, Calif.--(BUSINESS WIRE)-- McAfee

Taylor Swift Ranks #1 on McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List

Thu, 13 Nov 2025 12:00:00 -0500

Key Highlights:

Taylor Swift tops McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List, making her the most impersonated and exploited star in online scams.
McAfee introduces its first Influencer Deepfake Deception List, led by YouTuber and streamer, Pokimane.
72% of Americans have seen fake celebrity or influencer endorsements; 39% have clicked on one; 10% lost money, averaging $525 in losses.

SAN JOSE, Calif.--(BUSINESS WIRE)-- McAfee

Taylor Swift Ranks #1 on McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List

Thu, 13 Nov 2025 12:00:00 -0500

Key Highlights:

Taylor Swift tops McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List, making her the most impersonated and exploited star in online scams.
McAfee introduces its first Influencer Deepfake Deception List, led by YouTuber and streamer, Pokimane.
72% of Americans have seen fake celebrity or influencer endorsements; 39% have clicked on one; 10% lost money, averaging $525 in losses.

SAN JOSE, Calif.--(BUSINESS WIRE)-- McAfee

Taylor Swift Ranks #1 on McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List

Thu, 13 Nov 2025 12:00:00 -0500

Key Highlights:

Taylor Swift tops McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List, making her the most impersonated and exploited star in online scams.
McAfee introduces its first Influencer Deepfake Deception List, led by YouTuber and streamer, Pokimane.
72% of Americans have seen fake celebrity or influencer endorsements; 39% have clicked on one; 10% lost money, averaging $525 in losses.

SAN JOSE, Calif.--(BUSINESS WIRE)-- McAfee

Taylor Swift Ranks #1 on McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List

Thu, 13 Nov 2025 12:00:00 -0500

Key Highlights:

Taylor Swift tops McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List, making her the most impersonated and exploited star in online scams.
McAfee introduces its first Influencer Deepfake Deception List, led by YouTuber and streamer, Pokimane.
72% of Americans have seen fake celebrity or influencer endorsements; 39% have clicked on one; 10% lost money, averaging $525 in losses.

SAN JOSE, Calif.--(BUSINESS WIRE)-- McAfee

Taylor Swift Ranks #1 on McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List

Thu, 13 Nov 2025 12:00:00 -0500

Key Highlights:

Taylor Swift tops McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List, making her the most impersonated and exploited star in online scams.
McAfee introduces its first Influencer Deepfake Deception List, led by YouTuber and streamer, Pokimane.
72% of Americans have seen fake celebrity or influencer endorsements; 39% have clicked on one; 10% lost money, averaging $525 in losses.

SAN JOSE, Calif.--(BUSINESS WIRE)-- McAfee

Taylor Swift Ranks #1 on McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List

Thu, 13 Nov 2025 12:00:00 -0500

Key Highlights:

Taylor Swift tops McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List, making her the most impersonated and exploited star in online scams.
McAfee introduces its first Influencer Deepfake Deception List, led by YouTuber and streamer, Pokimane.
72% of Americans have seen fake celebrity or influencer endorsements; 39% have clicked on one; 10% lost money, averaging $525 in losses.

SAN JOSE, Calif.--(BUSINESS WIRE)-- McAfee

Taylor Swift Ranks #1 on McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List

Thu, 13 Nov 2025 12:00:00 -0500

Key Highlights:

Taylor Swift tops McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List, making her the most impersonated and exploited star in online scams.
McAfee introduces its first Influencer Deepfake Deception List, led by YouTuber and streamer, Pokimane.
72% of Americans have seen fake celebrity or influencer endorsements; 39% have clicked on one; 10% lost money, averaging $525 in losses.

SAN JOSE, Calif.--(BUSINESS WIRE)-- McAfee

Taylor Swift Ranks #1 on McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List

Thu, 13 Nov 2025 12:00:00 -0500

Key Highlights:

Taylor Swift tops McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List, making her the most impersonated and exploited star in online scams.
McAfee introduces its first Influencer Deepfake Deception List, led by YouTuber and streamer, Pokimane.
72% of Americans have seen fake celebrity or influencer endorsements; 39% have clicked on one; 10% lost money, averaging $525 in losses.

SAN JOSE, Calif.--(BUSINESS WIRE)-- McAfee

McAfee’s Scam Detector Wins ‘Best Use of AI in Cybersecurity’ at the 2025 A.I. Awards

Wed, 15 Oct 2025 09:01:00 -0500

Recognized for AI-powered innovation and protection that helps people spot text, email and deepfake video scams

SAN JOSE, Calif.--(BUSINESS WIRE)-- McAfee, a global leader in online protection, is proud to announce that McAfee’s Scam Detector has been named Best Use of AI in Cybersecurity at the 2025 A.I. Awards for its groundbreaking use of artificial intelligence to detect and prevent online scams and deepfakes.

“In today’s AI-driven world, seeing is no longer believing, which is why we all need the latest in advanced AI technology to combat the volume, sophistication

McAfee’s Scam Detector Wins ‘Best Use of AI in Cybersecurity’ at the 2025 A.I. Awards

Wed, 15 Oct 2025 09:01:00 -0500

Recognized for AI-powered innovation and protection that helps people spot text, email and deepfake video scams

“In today’s AI-driven world, seeing is no longer believing, which is why we all need the latest in advanced AI technology to combat the volume, sophistication

McAfee’s Scam Detector Wins ‘Best Use of AI in Cybersecurity’ at the 2025 A.I. Awards

Wed, 15 Oct 2025 09:01:00 -0500

Recognized for AI-powered innovation and protection that helps people spot text, email and deepfake video scams

“In today’s AI-driven world, seeing is no longer believing, which is why we all need the latest in advanced AI technology to combat the volume, sophistication

McAfee’s Scam Detector Wins ‘Best Use of AI in Cybersecurity’ at the 2025 A.I. Awards

Wed, 15 Oct 2025 09:01:00 -0500

Recognized for AI-powered innovation and protection that helps people spot text, email and deepfake video scams

“In today’s AI-driven world, seeing is no longer believing, which is why we all need the latest in advanced AI technology to combat the volume, sophistication

McAfee’s Scam Detector Wins ‘Best Use of AI in Cybersecurity’ at the 2025 A.I. Awards

Wed, 15 Oct 2025 09:01:00 -0500

Recognized for AI-powered innovation and protection that helps people spot text, email and deepfake video scams

“In today’s AI-driven world, seeing is no longer believing, which is why we all need the latest in advanced AI technology to combat the volume, sophistication