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Southwest (LUV) PT Lowered to $52 at UBS

Fri, 16 Oct 2026 09:18:12 -0400

UBS analyst Atul Maheswari lowered the price target on Southwest (NYSE: LUV) to $52.00 (from $53.00) while maintaining a Buy rating.

Southwest Airlines to overhaul Rapid Rewards with new tiers and partners

Thu, 15 Oct 2026 10:54:40 -0400

Southwest Airlines Co. (NYSE: LUV) announced a series of changes to its Rapid Rewards loyalty program, set to take effect beginning January 1, 2027, according to a company press release.

The airline will replace its existing A-List and A-List Preferred tiers with a three-tier structure named Silver, Gold, and Platinum. The new Platinum tier, sitting above the other two, will include unlimited Companion Pass trips. The airline is also introducing Milestone Rewards, which allow members to select benefits such as points or seat certificates before reaching Silver status.

Starting January 1, 2027, all Rapid Rewards Credit Cardmembers, including Plus Cardmembers, will earn

Southwest Airlines to overhaul Rapid Rewards with new tiers and partners

Thu, 15 Oct 2026 10:54:40 -0400

Southwest Airlines Co. (NYSE: LUV) announced a series of changes to its Rapid Rewards loyalty program, set to take effect beginning January 1, 2027, according to a company press release.

Starting January 1, 2027, all Rapid Rewards Credit Cardmembers, including Plus Cardmembers, will earn

Southwest to Launch New Rapid Rewards Tiers in January 2027

Thu, 15 Oct 2026 10:54:04 -0400

Southwest to Launch New Rapid Rewards Tiers in January 2027

Thu, 15 Oct 2026 10:54:04 -0400

Southwest to Launch New Rapid Rewards Tiers in January 2027

MORE TO LOVE FROM RAPID REWARDS: SOUTHWEST AIRLINES EXPANDS REWARDS, REDEMPTION, AND MEMBER BENEFITS

Thu, 15 Oct 2026 10:41:00 -0400

New loyalty program benefits, expanded redemption options, premium experiences, and fleetwide Starlink connectivity bring more value to Rapid Rewards

DALLAS, Oct. 15, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) announced today the next evolution of its award-winning Rapid Rewards^® program, making the loyalty program more rewarding for Customers throughout the travel journey.

MORE TO LOVE FROM RAPID REWARDS: SOUTHWEST AIRLINES EXPANDS REWARDS, REDEMPTION, AND MEMBER BENEFITS

Thu, 15 Oct 2026 10:41:00 -0400

New loyalty program benefits, expanded redemption options, premium experiences, and fleetwide Starlink connectivity bring more value to Rapid Rewards

Southwest Airlines (LUV) call put ratio 1 call to 4.4 puts with a focus on 3100 contracts of November 40 puts

Thu, 08 Oct 2026 10:43:47 -0400

Southwest Airlines (NYSE: LUV) 30-day option implied volatility is at 47; compared to its 52-week range of 32 to 66. Call put ratio 1 call to 4.4 puts with a focus on 3100 contracts of November 40 puts into Delta (DAL) quarter results.

Form SCHEDULE 13G/A SOUTHWEST AIRLINES CO Filed by: FRANKLIN TEMPLETON INC

Wed, 07 Oct 2026 13:31:00 -0400

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Southwest (LUV) PT Lowered to $45 at Susquehanna

Wed, 07 Oct 2026 06:59:14 -0400

Susquehanna analyst Christopher Stathoulopoulos lowered the price target on Southwest (NYSE: LUV) to $45.00 (from $50.00) while maintaining a Neutral rating.

SOUTHWEST AIRLINES LAUNCHES FIRST-OF-ITS-KIND U.S. AIRLINE PLUGIN IN CHATGPT

Tue, 06 Oct 2026 12:00:00 -0400

Customers can discover Southwest destinations and plan flights in an experience powered by OpenAI and Amazon Web Services

DALLAS, Oct. 6, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) today launched a first-of-its-kind U.S. airline plugin in ChatGPT, marking the first step in a phased AI-powered booking approach with

SOUTHWEST AIRLINES LAUNCHES FIRST-OF-ITS-KIND U.S. AIRLINE PLUGIN IN CHATGPT

Tue, 06 Oct 2026 12:00:00 -0400

Customers can discover Southwest destinations and plan flights in an experience powered by OpenAI and Amazon Web Services

Form SCHEDULE 13G/A SOUTHWEST AIRLINES CO Filed by: PRIMECAP MANAGEMENT CO/CA/

Mon, 05 Oct 2026 10:25:00 -0400

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Southwest Airlines launches Enter Airplane Mode ad campaign

Mon, 05 Oct 2026 06:30:13 -0400

Southwest Airlines Co. (NYSE: LUV) launched a new brand campaign called "Enter Airplane Mode" on Oct. 5, 2026, aimed at encouraging travelers to book vacations amid what the company describes as widespread burnout.

A Southwest-sponsored online survey of more than 2,000 U.S. adults aged 18 to 64, conducted in August 2026, found that 76% of respondents said they were experiencing burnout, and 68% believed a trip could help them regain control of their time.

As part of the campaign, Southwest introduced a feature called "Notification Vacation," an online tool that allows Rapid Rewards members to upload a screenshot of their phone's notifications

SOUTHWEST AIRLINES INVITES BUSY AMERICANS TO ENTER AIRPLANE MODE AND RECLAIM THEIR TIME

Mon, 05 Oct 2026 06:26:00 -0400

Southwest is turning constant pings and burnout into over 185 million reasons to take a vacation

DALLAS, Oct. 5, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) announces a new brand campaign today called "Enter Airplane Mode" inviting travelers to escape the daily grind as constant pings, packed calendars, and always-on routines continue to fuel real

SOUTHWEST AIRLINES INVITES BUSY AMERICANS TO ENTER AIRPLANE MODE AND RECLAIM THEIR TIME

Mon, 05 Oct 2026 06:26:00 -0400

Southwest is turning constant pings and burnout into over 185 million reasons to take a vacation

This airline stock is UBS's top pick into Q3 earnings season

Sun, 04 Oct 2026 04:00:00 -0400

Strong demand has allowed airlines to undertake price increases without consumer pushback, but rising fuel prices will still lower forward estimates, says UBS’ Q3 preview for the sector. Firm analysts say the risk-reward on airline stocks is more positive than negative, and they believe near-term risk is broadly priced in.