Form 144 e.l.f. Beauty, Inc. Filed by: Franks Joshua Allen

Tue, 01 Sep 2026 16:55:00 -0400

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rhode to launch at Sephora across 19 European countries in Sept. 2026

Mon, 31 Aug 2026 09:02:06 -0400

Rhode, the beauty brand founded by Hailey Rhode Bieber and owned by e.l.f. Beauty (NYSE: ELF), announced it will be available at Sephora online and in most stores across 19 European countries starting September 30, 2026.

The expansion covers Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain (including the Canary Islands), Sweden, Switzerland, and Turkey. Rhode is already sold through Sephora in the United States, Canada, and the United Kingdom, following a 2025 rollout in those markets.

According to the press release, Sephora Europe locations will carry Rhode's core skincare products, blush, and

rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

Mon, 31 Aug 2026 09:00:00 -0400

PARIS--(BUSINESS WIRE)-- rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), today announced its collection of high-performance, skin-focused products will be available at Sephora online and in most stores across Europe starting Wednesday, 30 September, 2026, following its 2025 rollout with Sephora in the U.S., Canada, and the U.K. This expansion with Sephora in Europe increases global access to rhode through physical retail, marking a pivotal next stage for the brand.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260831869746/en/

e.l.f. Beauty (ELF) PT Raised to $123 at Canaccord

Thu, 27 Aug 2026 07:12:16 -0400

(Updated - August 27, 2026 7:12 AM EDT)

Canaccord analyst Susan Anderson raised the price target on e.l.f. Beauty (NYSE: ELF) to $123.00 (from $110.00) while maintaining a Buy rating.

The analyst commented: "ELF has officially rolled back the majority of price investments it made in late May and into June. Our checks show that only 16% of products have maintained the lower prices from the original set. This compares to 84% back in July, and is slightly higher than the original 12% back in June, mainly due to some of the e.l.f. Skin price investments staying in place, which were not

e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

Wed, 26 Aug 2026 00:01:00 -0400

With eyes.lips.fairgrounds., e.l.f. is meeting its community where they are at this end-of-summer tradition

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Brands, comprised of e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), will make its state fair debut with an activation at the Minnesota State Fair. As the only official beauty brand sponsor, e.l.f. is meeting its community where they are connecting with the nearly 2 million attendees through the traditions every eye, lip and face loves: food, fun and product gifting.

This press release features multimedia. View the full release here: