StreetInsider.com News Articles

UGG Season Returns This Fall, Bringing the Rituals That Make Fall Feel Like Fall to Life Across North America

Tue, 22 Sep 2026 10:30:00 -0400

From September 26-27, Brand Invites Consumers to Experience the Season Through Immersive & Engaging Retail Moments, Custom Peanuts® Personalization, Community & More

SANTA BARBARA, Calif.--(BUSINESS WIRE)-- Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) announces the return of everyone’s favorite fall celebration: UGG® Season. Rooted in the unmistakable feeling of fall, UGG® Season is a celebration of self-expression, connection and the moments that make the season feel uniquely yours. This fall, UGG® Season is inviting everyone to reconnect with the rituals, moments and experiences that

UGG Season Returns This Fall, Bringing the Rituals That Make Fall Feel Like Fall to Life Across North America

Tue, 22 Sep 2026 10:30:00 -0400

From September 26-27, Brand Invites Consumers to Experience the Season Through Immersive & Engaging Retail Moments, Custom Peanuts® Personalization, Community & More

UGG® Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement

Tue, 22 Sep 2026 09:00:00 -0400

Rooted in the brand’s iconic comfort, Born to Feel celebrates confidence, self-expression, and connection, inviting consumers around the world to welcome fall through a series of in-person experiences.

SANTA BARBARA, Calif.--(BUSINESS WIRE)-- Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) today introduces Born to Feel, an enduring global brand platform rooted in the belief that people are Born to Feel. It starts with our product and the undeniable comfort that consumers and culture have long recognized. That comfort is the catalyst, giving people the confidence and freedom to express

UGG® Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement

Tue, 22 Sep 2026 09:00:00 -0400

Form 8-K DECKERS OUTDOOR CORP For: Sep 14

Tue, 15 Sep 2026 16:52:00 -0400

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UBS Reiterates Buy Rating on Deckers Outdoor (DECK)

Fri, 11 Sep 2026 09:13:20 -0400

UBS analyst Jay Sole reiterated a Buy rating and $161.00 price target on Deckers Outdoor (NYSE: DECK).

The analyst commented, "We see a good opportunity to buy shares in a growth company that we believe is currently undervalued by the market. We expect DECK to positively surprise the market over the NTM due to its Hoka and UGG brands growing revenue better than expected. We think this will cause the market to realize DECK should grow sales and EPS at +HSD%/+LDD% 5-yr. CAGRs, sending DECK's FY2 P/E to 17x from ~10x currently. Our meetings with Hoka's Vice President, Global HOKA Footwear

Wells Fargo analyst sees deepening troubles for Western brands in China

Fri, 11 Sep 2026 04:48:31 -0400

Investing.com -- Wells Fargo hosted a call Thursday with James Wong, CEO of a $900 million Chinese distributor and retailer of global brands, who outlined a negative outlook for Western athletic brands including Deckers Outdoor (NYSE:DECK), Nike (NYSE:NKE), and Lululemon (NASDAQ:LULU) amid weak demand, rising competition, and heavy promotional activity in China.

Wong said local Chinese competitors are offering better value with shorter lead times, while high fixed-cost expansions have become drags in a declining sales environment. Wells Fargo expects continued headwinds for Nike and Lululemon, with additional risk for Deckers in the region.

Promotions are being pulled forward, with heavy discounting

Wells Fargo analyst sees deepening troubles for Western brands in China

Fri, 11 Sep 2026 04:48:31 -0400

Promotions are being pulled forward, with heavy discounting

Wells Fargo analyst sees deepening troubles for Western brands in China

Fri, 11 Sep 2026 04:48:31 -0400

Promotions are being pulled forward, with heavy discounting

BMO cautious on softlines, bearish on athletic names

Wed, 09 Sep 2026 10:30:25 -0400

Investing.com -- BMO Capital Markets has launched coverage of the softlines retail, apparel and footwear sector with a cautious stance, warning in a note that a weakening consumer and rising costs cloud the outlook for the group into fiscal 2027.

Analyst Kelly Crago said a softer consumer, sticky inflation and higher costs leave the firm cautious, and that it favors "stocks with a story to tell in FY27 to help offset rising macro headwinds."