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Adidas forecasts World Cup sales above expectations: CEO

Mon, 20 Jul 2026 05:03:15 -0400

"We expect event-related sales of around €1.5 billion, which also includes football-inspired streetwear that is in high demand everywhere,” Chief Executive Officer Bjoern Gulden told Bloomberg.
This vs. previous guidance for ‘more than €1bn in sales in connection with the World Cup.

Adidas forecasts World Cup sales above expectations: CEO

Mon, 20 Jul 2026 05:03:15 -0400

"We expect event-related sales of around €1.5 billion, which also includes football-inspired streetwear that is in high demand everywhere,” Chief Executive Officer Bjoern Gulden told Bloomberg.
This vs. previous guidance for ‘more than €1bn in sales in connection with the World Cup.

Piper Sandler on Adidas AG (ADS:GR) (ADDYY): 'Diversification of the Portfolio Underappreciated'

Wed, 15 Jul 2026 09:42:53 -0400

Piper Sandler analyst Anna Andreeva reiterated an Overweight rating and EUR200.00 price target on Adidas AG (ADS:GR) (OTC: ADDYY).

The analyst commented: "Diversification of the Portfolio Underappreciated; ADS is up sharply off April lows given expectations for upside from the World Cup (guide for $1-$1.5B at the low end assumed only sales directly related to the event, like the jerseys and balls, and brand is seeing halo effect especially in own DTC) and what appears to be softer landing in Terrace (per management, Campus and Gazelle are declining, offset by innovation like Balletcore, Animal print in Lifestyle, while Evo SL remains

Piper Sandler on Adidas AG (ADS:GR) (ADDYY): 'Diversification of the Portfolio Underappreciated'

Wed, 15 Jul 2026 09:42:53 -0400

Piper Sandler analyst Anna Andreeva reiterated an Overweight rating and EUR200.00 price target on Adidas AG (ADS:GR) (OTC: ADDYY).

Piper Sandler on Adidas AG (ADS:GR) (ADDYY): 'Diversification of the Portfolio Underappreciated'

Wed, 15 Jul 2026 09:42:53 -0400

Piper Sandler analyst Anna Andreeva reiterated an Overweight rating and EUR200.00 price target on Adidas AG (ADS:GR) (OTC: ADDYY).

Piper Sandler on Adidas AG (ADS:GR) (ADDYY): 'Diversification of the Portfolio Underappreciated'

Wed, 15 Jul 2026 09:42:53 -0400

Piper Sandler analyst Anna Andreeva reiterated an Overweight rating and EUR200.00 price target on Adidas AG (ADS:GR) (OTC: ADDYY).

Adidas AG (ADS:GR) (ADDYY) PT Raised to EUR220 at Telsey

Wed, 15 Jul 2026 07:19:12 -0400

Telsey raised its price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR220.00 (from EUR185.00) while maintaining a Outperform rating.

Adidas AG (ADS:GR) (ADDYY) PT Raised to EUR220 at Telsey

Wed, 15 Jul 2026 07:19:12 -0400

Telsey raised its price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR220.00 (from EUR185.00) while maintaining a Outperform rating.

Adidas AG (ADS:GR) (ADDYY) PT Raised to EUR220 at Telsey

Wed, 15 Jul 2026 07:19:12 -0400

Telsey raised its price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR220.00 (from EUR185.00) while maintaining a Outperform rating.

Adidas AG (ADS:GR) (ADDYY) PT Raised to EUR220 at Telsey

Wed, 15 Jul 2026 07:19:12 -0400

Telsey raised its price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR220.00 (from EUR185.00) while maintaining a Outperform rating.

Adidas AG (ADS:GR) (ADDYY) PT Raised to EUR200 at BMO Capital

Wed, 15 Jul 2026 06:22:23 -0400

BMO Capital analyst Alexander Pearce raised the price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR200.00 (from EUR170.00) while maintaining a Outperform rating.

Adidas AG (ADS:GR) (ADDYY) PT Raised to EUR200 at BMO Capital

Wed, 15 Jul 2026 06:22:23 -0400

BMO Capital analyst Alexander Pearce raised the price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR200.00 (from EUR170.00) while maintaining a Outperform rating.

Adidas AG (ADS:GR) (ADDYY) PT Raised to EUR200 at BMO Capital

Wed, 15 Jul 2026 06:22:23 -0400

BMO Capital analyst Alexander Pearce raised the price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR200.00 (from EUR170.00) while maintaining a Outperform rating.

Adidas AG (ADS:GR) (ADDYY) PT Raised to EUR200 at BMO Capital

Wed, 15 Jul 2026 06:22:23 -0400

BMO Capital analyst Alexander Pearce raised the price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR200.00 (from EUR170.00) while maintaining a Outperform rating.

Adidas AG (ADS:GR) (ADDYY) PT Lowered to EUR231 at Kepler Cheuvreux

Thu, 09 Jul 2026 04:53:31 -0400

Kepler Cheuvreux analyst Jürgen Kolb lowered the price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR231.00 (from EUR268.00) while maintaining a Buy rating.

Adidas AG (ADS:GR) (ADDYY) PT Lowered to EUR231 at Kepler Cheuvreux

Thu, 09 Jul 2026 04:53:31 -0400

Kepler Cheuvreux analyst Jürgen Kolb lowered the price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR231.00 (from EUR268.00) while maintaining a Buy rating.

Adidas AG (ADS:GR) (ADDYY) PT Lowered to EUR231 at Kepler Cheuvreux

Thu, 09 Jul 2026 04:53:31 -0400

Kepler Cheuvreux analyst Jürgen Kolb lowered the price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR231.00 (from EUR268.00) while maintaining a Buy rating.

Adidas AG (ADS:GR) (ADDYY) PT Lowered to EUR231 at Kepler Cheuvreux

Thu, 09 Jul 2026 04:53:31 -0400

Kepler Cheuvreux analyst Jürgen Kolb lowered the price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR231.00 (from EUR268.00) while maintaining a Buy rating.

JPMorgan Reinstates Adidas AG (ADS:GR) (ADDYY) at Overweight

Thu, 02 Jul 2026 02:34:32 -0400

(Updated - July 2, 2026 2:34 AM EDT)