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   <title>Barclays Upgrades Adidas AG (ADS:GR) (ADDYY) to Overweight</title>
   <link>http://www.streetinsider.com/Intl+Ratings/Barclays+Upgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Overweight/27014475.html</link>
   <description>&lt;p&gt;Barclays analyst Viktoria Petrova upgraded Adidas AG (ADS:GR) (OTC: ADDYY) from Equalweight to Overweight with a price target of EUR210.00 (from EUR190.00).&lt;/p&gt;&lt;p&gt;The analyst comments: “If the sector is not as bad as it looks, we view adidas as a buying opportunity and upgrade to OW. On a medium-term view, the market is missing that adidas: 1) is a much better managed company today with positive market share momentum across key regions, 2) is likely to be a beneficiary of any improvement in sales quality at Nike, 3) has invested in its innovation pipeline and franchise management capabilities, resulting in longer-lasting</description>
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   <pubDate>Wed, 02 Sep 2026 02:19:22 -0400</pubDate>
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   <title>Barclays Upgrades Adidas AG (ADS:GR) (ADDYY) to Overweight</title>
   <link>http://www.streetinsider.com/Upgrades/Barclays+Upgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Overweight/27014475.html</link>
   <description>&lt;p&gt;Barclays analyst Viktoria Petrova upgraded Adidas AG (ADS:GR) (OTC: ADDYY) from Equalweight to Overweight with a price target of EUR210.00 (from EUR190.00).&lt;/p&gt;&lt;p&gt;The analyst comments: “If the sector is not as bad as it looks, we view adidas as a buying opportunity and upgrade to OW. On a medium-term view, the market is missing that adidas: 1) is a much better managed company today with positive market share momentum across key regions, 2) is likely to be a beneficiary of any improvement in sales quality at Nike, 3) has invested in its innovation pipeline and franchise management capabilities, resulting in longer-lasting</description>
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   <pubDate>Wed, 02 Sep 2026 02:19:22 -0400</pubDate>
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   <title>Barclays Upgrades Adidas AG (ADS:GR) (ADDYY) to Overweight</title>
   <link>http://www.streetinsider.com/Analyst+Comments/Barclays+Upgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Overweight/27014475.html</link>
   <description>&lt;p&gt;Barclays analyst Viktoria Petrova upgraded Adidas AG (ADS:GR) (OTC: ADDYY) from Equalweight to Overweight with a price target of EUR210.00 (from EUR190.00).&lt;/p&gt;&lt;p&gt;The analyst comments: “If the sector is not as bad as it looks, we view adidas as a buying opportunity and upgrade to OW. On a medium-term view, the market is missing that adidas: 1) is a much better managed company today with positive market share momentum across key regions, 2) is likely to be a beneficiary of any improvement in sales quality at Nike, 3) has invested in its innovation pipeline and franchise management capabilities, resulting in longer-lasting</description>
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   <pubDate>Wed, 02 Sep 2026 02:19:22 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">ADDYY</category>
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   <title>Barclays Upgrades Adidas AG (ADS:GR) (ADDYY) to Overweight</title>
   <link>http://www.streetinsider.com/Intl+Ratings/Barclays+Upgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Overweight/27014475.html</link>
   <description>&lt;p&gt;Barclays analyst Viktoria Petrova upgraded Adidas AG (ADS:GR) (OTC: ADDYY) from Equalweight to Overweight with a price target of EUR210.00 (from EUR190.00).&lt;/p&gt;&lt;p&gt;The analyst comments: “If the sector is not as bad as it looks, we view adidas as a buying opportunity and upgrade to OW. On a medium-term view, the market is missing that adidas: 1) is a much better managed company today with positive market share momentum across key regions, 2) is likely to be a beneficiary of any improvement in sales quality at Nike, 3) has invested in its innovation pipeline and franchise management capabilities, resulting in longer-lasting</description>
   <guid isPermaLink="true">http://www.streetinsider.com/Intl+Ratings/Barclays+Upgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Overweight/27014475.html</guid>
   <pubDate>Wed, 02 Sep 2026 02:19:22 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">ADDYY</category>
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   <title>Barclays Upgrades Adidas AG (ADS:GR) (ADDYY) to Overweight</title>
   <link>http://www.streetinsider.com/Upgrades/Barclays+Upgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Overweight/27014475.html</link>
   <description>&lt;p&gt;Barclays analyst Viktoria Petrova upgraded Adidas AG (ADS:GR) (OTC: ADDYY) from Equalweight to Overweight with a price target of EUR210.00 (from EUR190.00).&lt;/p&gt;&lt;p&gt;The analyst comments: “If the sector is not as bad as it looks, we view adidas as a buying opportunity and upgrade to OW. On a medium-term view, the market is missing that adidas: 1) is a much better managed company today with positive market share momentum across key regions, 2) is likely to be a beneficiary of any improvement in sales quality at Nike, 3) has invested in its innovation pipeline and franchise management capabilities, resulting in longer-lasting</description>
   <guid isPermaLink="true">http://www.streetinsider.com/Upgrades/Barclays+Upgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Overweight/27014475.html</guid>
   <pubDate>Wed, 02 Sep 2026 02:19:22 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">ADDYY</category>
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   <title>Barclays Upgrades Adidas AG (ADS:GR) (ADDYY) to Overweight</title>
   <link>http://www.streetinsider.com/Analyst+Comments/Barclays+Upgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Overweight/27014475.html</link>
   <description>&lt;p&gt;Barclays analyst Viktoria Petrova upgraded Adidas AG (ADS:GR) (OTC: ADDYY) from Equalweight to Overweight with a price target of EUR210.00 (from EUR190.00).&lt;/p&gt;&lt;p&gt;The analyst comments: “If the sector is not as bad as it looks, we view adidas as a buying opportunity and upgrade to OW. On a medium-term view, the market is missing that adidas: 1) is a much better managed company today with positive market share momentum across key regions, 2) is likely to be a beneficiary of any improvement in sales quality at Nike, 3) has invested in its innovation pipeline and franchise management capabilities, resulting in longer-lasting</description>
   <guid isPermaLink="true">http://www.streetinsider.com/Analyst+Comments/Barclays+Upgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Overweight/27014475.html</guid>
   <pubDate>Wed, 02 Sep 2026 02:19:22 -0400</pubDate>
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   <title>Morgan Stanley's intern survey shows this company is ‘the standout footwear winner’</title>
   <link>http://www.streetinsider.com/Hot+List/Morgan+Stanley%27s+intern+survey+shows+this+company+is+%E2%80%98the+standout+footwear+winner%E2%80%99/26892737.html</link>
   <description>&lt;p&gt;Morgan Stanley’s 8th annual AlphaWise intern survey suggests the athletic footwear segment is undergoing fragmentation, just like the apparel segment, even as the handbag segment has become more concentrated. In a recent note, firm analysts have identified an athletic footwear brand they say is the standout winner in this fragmented landscape.&lt;/p&gt;&lt;p&gt;Morgan Stanley notes that On Holding AG (NYSE: ONON) has posted the largest YoY share gain, and has risen to the second position in the preference ranking in the firm’s AlphaWise intern survey.&lt;/p&gt;&lt;p&gt;While ONON is the biggest beneficiary, NIKE (NYSE: NKE) is the biggest share donor. The latter brand saw</description>
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   <pubDate>Sat, 08 Aug 2026 22:00:00 -0400</pubDate>
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   <title>Morgan Stanley's intern survey shows this company is ‘the standout footwear winner’</title>
   <link>http://www.streetinsider.com/Hot+List+Pro/Morgan+Stanley%27s+intern+survey+shows+this+company+is+%E2%80%98the+standout+footwear+winner%E2%80%99/26892737.html</link>
   <description>&lt;p&gt;Morgan Stanley’s 8th annual AlphaWise intern survey suggests the athletic footwear segment is undergoing fragmentation, just like the apparel segment, even as the handbag segment has become more concentrated. In a recent note, firm analysts have identified an athletic footwear brand they say is the standout winner in this fragmented landscape.&lt;/p&gt;&lt;p&gt;Morgan Stanley notes that On Holding AG (NYSE: ONON) has posted the largest YoY share gain, and has risen to the second position in the preference ranking in the firm’s AlphaWise intern survey.&lt;/p&gt;&lt;p&gt;While ONON is the biggest beneficiary, NIKE (NYSE: NKE) is the biggest share donor. The latter brand saw</description>
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   <pubDate>Sat, 08 Aug 2026 22:00:00 -0400</pubDate>
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   <title>Morgan Stanley's intern survey shows this company is ‘the standout footwear winner’</title>
   <link>http://www.streetinsider.com/Hot+List/Morgan+Stanley%27s+intern+survey+shows+this+company+is+%E2%80%98the+standout+footwear+winner%E2%80%99/26892737.html</link>
   <description>&lt;p&gt;Morgan Stanley’s 8th annual AlphaWise intern survey suggests the athletic footwear segment is undergoing fragmentation, just like the apparel segment, even as the handbag segment has become more concentrated. In a recent note, firm analysts have identified an athletic footwear brand they say is the standout winner in this fragmented landscape.&lt;/p&gt;&lt;p&gt;Morgan Stanley notes that On Holding AG (NYSE: ONON) has posted the largest YoY share gain, and has risen to the second position in the preference ranking in the firm’s AlphaWise intern survey.&lt;/p&gt;&lt;p&gt;While ONON is the biggest beneficiary, NIKE (NYSE: NKE) is the biggest share donor. The latter brand saw</description>
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   <pubDate>Sat, 08 Aug 2026 22:00:00 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">ADDYY</category>
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   <title>Morgan Stanley's intern survey shows this company is ‘the standout footwear winner’</title>
   <link>http://www.streetinsider.com/Hot+List+Pro/Morgan+Stanley%27s+intern+survey+shows+this+company+is+%E2%80%98the+standout+footwear+winner%E2%80%99/26892737.html</link>
   <description>&lt;p&gt;Morgan Stanley’s 8th annual AlphaWise intern survey suggests the athletic footwear segment is undergoing fragmentation, just like the apparel segment, even as the handbag segment has become more concentrated. In a recent note, firm analysts have identified an athletic footwear brand they say is the standout winner in this fragmented landscape.&lt;/p&gt;&lt;p&gt;Morgan Stanley notes that On Holding AG (NYSE: ONON) has posted the largest YoY share gain, and has risen to the second position in the preference ranking in the firm’s AlphaWise intern survey.&lt;/p&gt;&lt;p&gt;While ONON is the biggest beneficiary, NIKE (NYSE: NKE) is the biggest share donor. The latter brand saw</description>
   <guid isPermaLink="true">http://www.streetinsider.com/Hot+List+Pro/Morgan+Stanley%27s+intern+survey+shows+this+company+is+%E2%80%98the+standout+footwear+winner%E2%80%99/26892737.html</guid>
   <pubDate>Sat, 08 Aug 2026 22:00:00 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">ADDYY</category>
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   	  </item>
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   <title>Morgan Stanley's intern survey shows this company is ‘the standout footwear winner’</title>
   <link>http://www.streetinsider.com/Hot+List/Morgan+Stanley%27s+intern+survey+shows+this+company+is+%E2%80%98the+standout+footwear+winner%E2%80%99/26892737.html</link>
   <description>&lt;p&gt;Morgan Stanley’s 8th annual AlphaWise intern survey suggests the athletic footwear segment is undergoing fragmentation, just like the apparel segment, even as the handbag segment has become more concentrated. In a recent note, firm analysts have identified an athletic footwear brand they say is the standout winner in this fragmented landscape.&lt;/p&gt;&lt;p&gt;Morgan Stanley notes that On Holding AG (NYSE: ONON) has posted the largest YoY share gain, and has risen to the second position in the preference ranking in the firm’s AlphaWise intern survey.&lt;/p&gt;&lt;p&gt;While ONON is the biggest beneficiary, NIKE (NYSE: NKE) is the biggest share donor. The latter brand saw</description>
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   <pubDate>Sat, 08 Aug 2026 22:00:00 -0400</pubDate>
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  <item>
   <title>Morgan Stanley's intern survey shows this company is ‘the standout footwear winner’</title>
   <link>http://www.streetinsider.com/Hot+List+Pro/Morgan+Stanley%27s+intern+survey+shows+this+company+is+%E2%80%98the+standout+footwear+winner%E2%80%99/26892737.html</link>
   <description>&lt;p&gt;Morgan Stanley’s 8th annual AlphaWise intern survey suggests the athletic footwear segment is undergoing fragmentation, just like the apparel segment, even as the handbag segment has become more concentrated. In a recent note, firm analysts have identified an athletic footwear brand they say is the standout winner in this fragmented landscape.&lt;/p&gt;&lt;p&gt;Morgan Stanley notes that On Holding AG (NYSE: ONON) has posted the largest YoY share gain, and has risen to the second position in the preference ranking in the firm’s AlphaWise intern survey.&lt;/p&gt;&lt;p&gt;While ONON is the biggest beneficiary, NIKE (NYSE: NKE) is the biggest share donor. The latter brand saw</description>
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   <pubDate>Sat, 08 Aug 2026 22:00:00 -0400</pubDate>
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   <title>UBS Downgrades Adidas AG (ADS:GR) (ADDYY) to Neutral</title>
   <link>http://www.streetinsider.com/Intl+Ratings/UBS+Downgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Neutral/26860112.html</link>
   <description>&lt;p&gt;UBS analyst Robert Krankowski downgraded Adidas AG (ADS:GR) (OTC: ADDYY) from Buy to Neutral with a price target of EUR173.00 (from EUR219.00).&lt;/p&gt;&lt;p&gt;The analyst comments: “While we remain constructive on adidas' (ADS) long-term positioning under Bjørn Gulden's leadership and its ability to sustain high-single-digit growth over the medium term (UBSe +7%), we believe the market may be underestimating a growing number of gross margin headwinds in 2027-28 (UBSe ~100bps below cons.). With gross margins no longer providing the same level of support, operating leverage on the broader cost base alone may not be sufficient to drive meaningful earnings upgrades in 2027-28</description>
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   <pubDate>Tue, 04 Aug 2026 03:32:24 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">ADDYY</category>
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   <title>UBS Downgrades Adidas AG (ADS:GR) (ADDYY) to Neutral</title>
   <link>http://www.streetinsider.com/Downgrades/UBS+Downgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Neutral/26860112.html</link>
   <description>&lt;p&gt;UBS analyst Robert Krankowski downgraded Adidas AG (ADS:GR) (OTC: ADDYY) from Buy to Neutral with a price target of EUR173.00 (from EUR219.00).&lt;/p&gt;&lt;p&gt;The analyst comments: “While we remain constructive on adidas' (ADS) long-term positioning under Bjørn Gulden's leadership and its ability to sustain high-single-digit growth over the medium term (UBSe +7%), we believe the market may be underestimating a growing number of gross margin headwinds in 2027-28 (UBSe ~100bps below cons.). With gross margins no longer providing the same level of support, operating leverage on the broader cost base alone may not be sufficient to drive meaningful earnings upgrades in 2027-28</description>
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   <pubDate>Tue, 04 Aug 2026 03:32:24 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">ADDYY</category>
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   <title>UBS Downgrades Adidas AG (ADS:GR) (ADDYY) to Neutral</title>
   <link>http://www.streetinsider.com/Analyst+Comments/UBS+Downgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Neutral/26860112.html</link>
   <description>&lt;p&gt;UBS analyst Robert Krankowski downgraded Adidas AG (ADS:GR) (OTC: ADDYY) from Buy to Neutral with a price target of EUR173.00 (from EUR219.00).&lt;/p&gt;&lt;p&gt;The analyst comments: “While we remain constructive on adidas' (ADS) long-term positioning under Bjørn Gulden's leadership and its ability to sustain high-single-digit growth over the medium term (UBSe +7%), we believe the market may be underestimating a growing number of gross margin headwinds in 2027-28 (UBSe ~100bps below cons.). With gross margins no longer providing the same level of support, operating leverage on the broader cost base alone may not be sufficient to drive meaningful earnings upgrades in 2027-28</description>
   <guid isPermaLink="true">http://www.streetinsider.com/Analyst+Comments/UBS+Downgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Neutral/26860112.html</guid>
   <pubDate>Tue, 04 Aug 2026 03:32:24 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">ADDYY</category>
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   <title>UBS Downgrades Adidas AG (ADS:GR) (ADDYY) to Neutral</title>
   <link>http://www.streetinsider.com/Intl+Ratings/UBS+Downgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Neutral/26860112.html</link>
   <description>&lt;p&gt;UBS analyst Robert Krankowski downgraded Adidas AG (ADS:GR) (OTC: ADDYY) from Buy to Neutral with a price target of EUR173.00 (from EUR219.00).&lt;/p&gt;&lt;p&gt;The analyst comments: “While we remain constructive on adidas' (ADS) long-term positioning under Bjørn Gulden's leadership and its ability to sustain high-single-digit growth over the medium term (UBSe +7%), we believe the market may be underestimating a growing number of gross margin headwinds in 2027-28 (UBSe ~100bps below cons.). With gross margins no longer providing the same level of support, operating leverage on the broader cost base alone may not be sufficient to drive meaningful earnings upgrades in 2027-28</description>
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   <pubDate>Tue, 04 Aug 2026 03:32:24 -0400</pubDate>
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   <title>UBS Downgrades Adidas AG (ADS:GR) (ADDYY) to Neutral</title>
   <link>http://www.streetinsider.com/Downgrades/UBS+Downgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Neutral/26860112.html</link>
   <description>&lt;p&gt;UBS analyst Robert Krankowski downgraded Adidas AG (ADS:GR) (OTC: ADDYY) from Buy to Neutral with a price target of EUR173.00 (from EUR219.00).&lt;/p&gt;&lt;p&gt;The analyst comments: “While we remain constructive on adidas' (ADS) long-term positioning under Bjørn Gulden's leadership and its ability to sustain high-single-digit growth over the medium term (UBSe +7%), we believe the market may be underestimating a growing number of gross margin headwinds in 2027-28 (UBSe ~100bps below cons.). With gross margins no longer providing the same level of support, operating leverage on the broader cost base alone may not be sufficient to drive meaningful earnings upgrades in 2027-28</description>
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   <title>UBS Downgrades Adidas AG (ADS:GR) (ADDYY) to Neutral</title>
   <link>http://www.streetinsider.com/Analyst+Comments/UBS+Downgrades+Adidas+AG+%28ADS%3AGR%29+%28ADDYY%29+to+Neutral/26860112.html</link>
   <description>&lt;p&gt;UBS analyst Robert Krankowski downgraded Adidas AG (ADS:GR) (OTC: ADDYY) from Buy to Neutral with a price target of EUR173.00 (from EUR219.00).&lt;/p&gt;&lt;p&gt;The analyst comments: “While we remain constructive on adidas' (ADS) long-term positioning under Bjørn Gulden's leadership and its ability to sustain high-single-digit growth over the medium term (UBSe +7%), we believe the market may be underestimating a growing number of gross margin headwinds in 2027-28 (UBSe ~100bps below cons.). With gross margins no longer providing the same level of support, operating leverage on the broader cost base alone may not be sufficient to drive meaningful earnings upgrades in 2027-28</description>
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   <title>Adidas AG (ADS:GR) (ADDYY) PT Lowered to EUR180 at Piper Sandler</title>
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   <description>Piper Sandler analyst Anna Andreeva lowered the price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR180.00  (from EUR200.00) while maintaining a Overweight rating.</description>
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   <description>Piper Sandler analyst Anna Andreeva lowered the price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR180.00  (from EUR200.00) while maintaining a Overweight rating.</description>
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   <description>Piper Sandler analyst Anna Andreeva lowered the price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR180.00  (from EUR200.00) while maintaining a Overweight rating.</description>
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   <description>Citi analyst Monique Pollard lowered the price target on Adidas AG (ADS:GR) (OTC: ADDYY) to EUR204.00  (from EUR236.00) while maintaining a Buy rating.</description>
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