StreetInsider.com News Articles

Amazon Prime Day expected to drive $26.3 billion in online sales

Mon, 22 Jun 2026 08:19:19 -0400

Investing.com -- Amazon.com Inc. will begin its 12th annual Prime Day sale Tuesday, with the four-day event projected to generate $26.3 billion in online spending across Amazon and competing retailers, according to Adobe Inc.

The forecast marks a 9% increase from last year's July event. Adobe tracks visits to retail sites to compile its data.

Walmart Inc. and Target Corp. will run concurrent sales events. Consumer research from digital marketing agency Tinuiti shows nearly 60% of Amazon Prime Day shoppers plan to browse Walmart, while 35% will visit Target. The survey was conducted in April.

Amazon first introduced Prime Day in 2015 to

Amazon Prime Day expected to drive $26.3 billion in online sales

Mon, 22 Jun 2026 08:19:19 -0400

The forecast marks a 9% increase from last year's July event. Adobe tracks visits to retail sites to compile its data.

Amazon first introduced Prime Day in 2015 to