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Form 8-K Groupon, Inc. For: Oct 30

October 30, 2014 4:03 PM


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM�8-K
CURRENT REPORT
Pursuant to Section�13 or 15(d)�of
the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): October 30, 2014
GROUPON,�INC.
(Exact name of registrant as specified in its charter)
Delaware
(State or other
jurisdiction
of incorporation)
001-35335
(Commission
File Number)
27-0903295
(I.R.S. Employer
Identification No.)

600 West Chicago Avenue
Suite 400
Chicago,�Illinois
�(Address of principal executive offices)
60654
(Zip Code)
312-334-1579
(Registrant's telephone number, including area code)
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form�8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o����������� Written communications pursuant to Rule�425 under the Securities Act (17 CFR 230.425)
o����������� Soliciting material pursuant to Rule�14a-12 under the Exchange Act (17 CFR 240.14a-12)
o����������� Pre-commencement communications pursuant to Rule�14d-2(b)�under the Exchange Act (17 CFR 240.14d-2(b))
o����������� Pre-commencement communications pursuant to Rule�13e-4(c)�under the Exchange Act (17 CFR 240.13e-4(c))








Item 2.02.����Results of Operations and Financial Condition.
On October 30, 2014, the Company issued a press release announcing its financial results for its fiscal quarter ended September 30, 2014. A copy of the press release is attached hereto as Exhibit 99.1.





����
Item 9.01.
Financial Statements and Exhibits.
(d) Exhibits
Exhibit No.
Description
99.1*
Earnings Press Release dated October 30, 2014

*The information in Exhibit�99.1 is being furnished and shall not be deemed to be "filed" for the purposes of Section�18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or incorporated by reference in any filing under the Securities Act or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.











SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
GROUPON,�INC.
Dated: October 30, 2014
By:
/s/ Jason E. Child
Name:
Jason E. Child
Title:
Chief Financial Officer








Exhibit�Index

Exhibit No.
Description
99.1*
Earnings Press Release dated October 30, 2014

*The information in Exhibit�99.1 is being furnished and shall not be deemed to be "filed" for the purposes of Section�18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or incorporated by reference in any filing under the Securities Act or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.







Exhibit 99.1
Groupon Announces Third Quarter 2014 Results
"
Gross billings of $1.86 billion
"
Revenue of $757.1 million
"
Adjusted EBITDA of $67.0 million
"
GAAP loss per share of $0.03; non-GAAP earnings per share of $0.03
CHICAGO - (BUSINESS WIRE) - October 30, 2014 - Groupon, Inc. (NASDAQ: GRPN) today announced financial results for the quarter ended September 30, 2014.
We had another record quarter, with worldwide billings increasing 39 percent and reaching their highest level ever, said Eric Lefkofsky, CEO of Groupon. We also made significant progress in our strategy to become the leading mobile commerce destination, with double-digit growth in our North American Local business, double-digit gross margins in North American Goods and positive Adjusted EBITDA in every segment for the first time in over a year.
Third Quarter 2014 Summary
"
Gross billings, which reflect the total dollar value of customer purchases of goods and services, excluding applicable taxes and net of estimated refunds, increased 39% globally to $1.86 billion in the third quarter 2014, compared with $1.34 billion in the third quarter 2013. North America billings increased 16%, EMEA increased 10% and Rest of World increased 155%, driven by the first-quarter acquisition of Ticket Monster.
"
Revenue increased 27%, to $757.1 million in the third quarter 2014, compared with $595.1 million in the third quarter 2013. North America revenue increased 16%, EMEA increased 56% and Rest of World increased 26%.
"
Gross profit was $380.1 million in the third quarter 2014, compared with $359.6 million in the third quarter 2013.

"
Adjusted EBITDA, a non-GAAP financial measure, was $67.0 million in the third quarter 2014, compared with $62.3 million in the third quarter 2013, reflecting SG&A expense related to the Ticket Monster and ideel acquisitions, as well as an increase in overall marketing expense.

"
Third quarter 2014 net loss attributable to common stockholders was $21.2 million, or $0.03 per share. Earnings per share excluding stock compensation, amortization of acquired intangible assets, and acquisition-related costs of $46.1 million (or $38.7 million net of tax), a non-GAAP financial measure, was $0.03 per share.
"
Third quarter results included $18.6 million of pre-tax non-operating foreign currency losses and a $7.7 million decrease in liabilities for uncertain tax positions.






"
Operating cash flow for the trailing twelve months ended September 30, 2014 was $180.3 million. Free cash flow, a non-GAAP financial measure, was $25.4 million in the third quarter 2014, bringing free cash flow for the trailing twelve months ended September 30, 2014 to $92.9 million.

"
At the end of the quarter, Groupon had $855.2 million in cash and cash equivalents.
Definitions and reconciliations of all non-GAAP financial measures are included below in the section titled Non-GAAP Financial Measures and in the accompanying tables.
Highlights
"
Units: Global units, defined as vouchers and products sold before cancellations and refunds, increased 92% year-over-year to 88 million in the third quarter 2014. North America units increased 11%, EMEA units increased 30% and Rest of World units increased 316%.
"
Active deals: At the end of the third quarter 2014, on average, active deals were approximately 300,000 globally, compared with more than 240,000 at the end of the second quarter 2014. North American active deals increased to over 120,000.
"
Active customers: Active customers, or customers that have purchased a voucher or product within the last twelve months, grew 24% year-over-year, to 52.7 million as of September 30, 2014, comprising 23.5 million in North America, 14.9 million in EMEA, and 14.3 million in Rest of World.
"
Customer spend: Third quarter 2014 trailing twelve month billings per average active customer was $149, compared with $141 in the second quarter 2014.
"
Mobile: Mobile mix, as measured by transactions completed on mobile devices, remains over half of the business. Over 100 million people have now downloaded Groupon mobile apps worldwide.
"
Marketplace: The rollout of Groupons marketplace (Pull) continued to gain traction. In the third quarter 2014, approximately 10% of total traffic in North America searched, with customers who searched spending significantly more than those who did not.
"
Rest of World: Rest of World billings grew 155% in the third quarter 2014, driven by Ticket Monster. As a result of the significant growth opportunities that exist for Ticket Monster, as well as for the Asian business more broadly, the company has hired financial advisers to evaluate a range of financing and strategic alternatives for those businesses that would, if pursued, unlock shareholder value.
Share Repurchase Program
During the third quarter 2014, Groupon repurchased 1,349,712 shares of its Class A common stock at an average price of $6.16 per share, for an aggregate purchase price of $8.3 million. Under the existing authorization, Groupon has repurchased a total of 26,087,004 shares at an average price of $7.30 per share, for an aggregate purchase price of $190.4 million. Groupon is authorized to repurchase up to an additional $109.6 million of Class A common stock under the August 2013 share repurchase authorization. The program, which is intended to partially offset dilution from employee stock grants, terminates in August 2015.






2014 Investor and Analyst Day
Groupon will be hosting its first Investor and Analyst Day on Tuesday, November 11, 2014 in Chicago. A live webcast of the event will be available on the companys investor relations website at http://investor.groupon.com.
Outlook
Significant movement in foreign exchange rates, the Euro in particular, has led to an approximately $7 million negative impact on Groupons Adjusted EBITDA estimate since the company last provided full year guidance.

For the fourth quarter 2014, reflecting current foreign exchange rates, Groupon expects revenue of between $875 million and $925 million, Adjusted EBITDA of between $80 million and $100 million, and non-GAAP earnings per share excluding stock compensation, amortization of acquired intangible assets, and acquisition-related expenses, net of tax, of between $0.02 and $0.04.

Conference Call
A conference call will be webcast live today at 4:00 p.m. CT / 5:00 p.m. ET, and will be available on Groupons investor relations website at http://investor.groupon.com. This call will contain forward-looking statements and other material information regarding the Companys financial and operating results.
Groupon encourages investors to use its investor relations website as a way of easily finding information about the company. Groupon promptly makes available on this website, free of charge, the reports that the company files or furnishes with the SEC, corporate governance information (including Groupons Global Code of Conduct), and select press releases and social media postings.
Non-GAAP Financial Measures
In addition to financial results reported in accordance with U.S. generally accepted accounting principles (U.S. GAAP), we have provided the following non-GAAP financial measures in this release and the accompanying tables: foreign exchange rate neutral operating results, Adjusted EBITDA, free cash flow and earnings (loss) per share excluding stock-based compensation, amortization of acquired intangible assets, and acquisition-related expense (benefit), net. These non-GAAP financial measures are presented to aid investors in better understanding Groupon's performance and to facilitate comparisons to many of our peers who present similar measures. However, these measures are not intended to be a substitute for those reported in accordance with U.S. GAAP. These measures may be different from non-GAAP financial measures used by other companies, even when similar terms are used to identify such measures. For reconciliations of these measures to the most applicable financial measures under U.S. GAAP, see "Non-GAAP Reconciliation Schedules" and "Supplemental Financial Information and Business Metrics" included in the tables accompanying this release.
We exclude the following items from one or more of our non-GAAP financial measures:





Stock-based compensation. We exclude stock-based compensation because it is primarily non-cash in nature and we believe that non-GAAP financial measures excluding this item provide meaningful supplemental information about our operating performance and liquidity.
Acquisition-related expense (benefit), net. Acquisition-related expense (benefit), net is comprised of the change in the fair value of contingent consideration arrangements and, beginning in the fourth quarter of 2013, also includes external transaction costs related to business combinations, primarily consisting of legal and advisory fees. External transaction costs were not material for periods prior to the fourth quarter of 2013 presented in this release and the accompanying tables. The composition of our contingent consideration arrangements and the impact of those arrangements on our operating results vary over time based on a number of factors, including the terms of our business combinations and the timing of those transactions. We exclude acquisition-related expense (benefit), net because we believe that non-GAAP financial measures excluding this item provide meaningful supplemental information about our operating performance and facilitate comparisons to our historical operating results.
Depreciation and amortization. We exclude depreciation and amortization expenses because they are non-cash in nature and we believe that non-GAAP financial measures excluding these items provide meaningful supplemental information about our operating performance and liquidity.
Descriptions of the non-GAAP financial measures included in this release and the accompanying tables are as follows:
Foreign exchange rate neutral operating results show our current period operating results as if foreign currency exchange rates had remained the same as those in effect in the comparable prior-year period.
Adjusted EBITDA is a non-GAAP financial measure that we define as net income (loss) excluding income taxes, interest and other non-operating items, depreciation and amortization, stock-based compensation, and acquisition-related expense (benefit), net. Our definition of Adjusted EBITDA may differ from similar measures used by other companies, even when similar terms are used to identify such measures. Adjusted EBITDA is a key measure used by our management and Board of Directors to evaluate operating performance, generate future plans and make strategic decisions regarding the allocation of capital. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and Board of Directors.
Earnings (loss) per share excluding stock-based compensation, amortization of acquired intangible assets, and acquisition-related expense (benefit), net is a non-GAAP financial measure that adjusts our earnings (loss) per share to exclude the impact of stock-based compensation expense, amortization of acquired intangible assets, and acquisition-related expense (benefit), net, and the income tax effect of those items. We believe that this non-GAAP financial measure provides useful supplemental information for evaluating our operating performance.





We previously changed our non-GAAP earnings (loss) per share measure, effective beginning with the first quarter 2014, to exclude amortization of acquired intangible assets, net of tax, in addition to stock compensation and acquisition-related expenses, which we excluded historically. Due to our significant acquisition activity in January 2014 and potential acquisition activity in the future, we believe that excluding the impact of this item from our non-GAAP earnings (loss) per share measure enables more meaningful comparisons with our historical results.
Free cash flow is a non-GAAP financial measure that comprises net cash provided by (used in) operating activities less purchases of property and equipment and capitalized software. We use free cash flow, and ratios based on it, to conduct and evaluate our business because, although it is similar to cash flow from operations, we believe that it typically represents a more useful measure of cash flows because purchases of fixed assets, software developed for internal use and website development costs are necessary components of our ongoing operations. Free cash flow is not intended to represent the total increase or decrease in Groupon's cash balance for the applicable period.
Note on Forward-Looking Statements
The statements contained in this release that refer to plans and expectations for the next quarter, the full year or the future are forward-looking statements that involve a number of risks and uncertainties, and actual results could differ materially from those discussed. The risks and uncertainties that could cause our results to differ materially from those included in the forward-looking statements include, but are not limited to, volatility in our revenue and operating results; risks related to our business strategy; including our marketing strategy and spend; responding to changes in the market; effectively dealing with challenges arising from our international operations; retaining existing customers and adding new customers; retaining and adding new and high quality merchants; cyber security breaches; incurring expenses as we expand our business; competing against smaller competitors and competitors with more financial resources than us; maintaining favorable terms with our business partners; maintaining a strong brand; managing inventory and order fulfillment risks; integrating our technology platforms; managing refund risks; retaining our executive team; litigation; regulations, including the CARD Act and regulation of the Internet; tax liabilities; tax legislation; maintaining our information technology infrastructure; protecting our intellectual property; handling acquisitions, joint ventures and strategic investments effectively; seasonality; payment-related risks; customer and merchant fraud; global economic uncertainty; compliance with rules and regulations associated with being a public company; and our ability to raise capital if necessary. We urge you to refer to the factors included under the headings "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, copies of which may be obtained by visiting the company's Investor Relations web site at http://investor.groupon.com or the SEC's web site at www.sec.gov. Groupon's actual results could differ materially from those predicted or implied and reported results should not be considered an indication of future performance.
You should not rely upon forward-looking statements as predictions of future events. Although Groupon believes that the expectations reflected in the forward-looking statements are reasonable, it cannot guarantee that the future results, levels of activity, performance or events and circumstances





reflected in the forward-looking statements will be achieved or occur. Moreover, neither the company nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. The forward-looking statements reflect Groupons expectations as of October 30, 2014. Groupon undertakes no obligation to update publicly any forward-looking statements for any reason after the date of this release to conform these statements to actual results or to changes in its expectations.
About Groupon
Groupon (NASDAQ: GRPN) is a global leader of local commerce and the place you start when you want to buy just about anything, anytime, anywhere. By leveraging the companys global relationships and scale, Groupon offers consumers a vast marketplace of unbeatable deals all over the world. Shoppers discover the best a city has to offer on the web or on mobile with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods.

Groupon is redefining how traditional small businesses attract, retain and interact with customers by providing merchants with a suite of products and services, including customizable deal campaigns, credit card payment processing capabilities, and point-of-sale solutions that help businesses grow and operate more effectively. To search for great deals or subscribe to Groupon emails, visit www.Groupon.com. To download Groupon's five-star mobile apps, visit www.groupon.com/mobile. To learn more about the companys merchant solutions and how to work with Groupon, visit www.GrouponWorks.com

Contacts:
Investor Relations
Public Relations
Genny Konz
Paul Taaffe
312-999-3098
312-999-3964







Groupon,�Inc.
Summary Consolidated and Segment Results
(in thousands, except share and per share amounts)
(unaudited)

Three Months Ended�
�September 30,
Y/Y % Growth
Y/Y % Growth excluding�FX(2)
Nine Months Ended�
�September 30,
Y/Y % Growth
Y/Y % Growth excluding�FX(2)
2014
2013
FX Effect(2)
2014
2013
FX Effect(2)
Gross Billings(1):
North America
$
774,286

$
664,999

16.4

%
$
(484
)
16.5

%
$
2,354,900

$
2,058,523

14.4

%
$
(1,995
)
14.5

%
EMEA
489,423

443,318

10.4

%
2,156

9.9

%
1,486,266

1,417,886

4.8

%
38,788

2.1

%
Rest of World
597,026

234,331

154.8

%
18,080

147.1

%
1,655,826

687,814

140.7

%
1,949

140.5

%
Consolidated gross billings
$
1,860,735

$
1,342,648

38.6

%
$
19,752

37.1

%
$
5,496,992

$
4,164,223

32.0

%
$
38,742

31.1

%
Revenue:
North America
$
418,494

$
360,838

16.0

%
$
(109
)
16.0

%
$
1,273,487

$
1,077,574

18.2

%
$
(601
)
18.2

%
EMEA
230,072

147,950

55.5

%
881

54.9

%
688,655

491,710

40.1

%
18,079

36.4

%
Rest of World
108,488

86,271

25.8

%
(430
)
26.3

%
304,125

235,924

28.9

%
(12,854
)
34.4

%
Consolidated revenue
$
757,054

$
595,059

27.2

%
$
342

27.2

%
$
2,266,267

$
1,805,208

25.5

%
$
4,624

25.3

%
(Loss) income from operations
$
(5,429
)
$
13,812

(139.3
)
%
$
(159
)
(138.2
)
%
$
(33,236
)
$
62,402

(153.3
)
%
$
2,325

(157.0
)
%
Net loss attributable to Groupon, Inc.
$
(21,208
)
$
(2,580
)
$
(81,878
)
$
(14,146
)
Net loss per share
Basic
$
(0.03
)
$ (0.00)

$
(0.12
)
$
(0.02
)
Diluted
$
(0.03
)
$ (0.00)

$
(0.12
)
$
(0.02
)
Weighted average number of shares outstanding
Basic
669,526,524

666,432,848

675,814,535

662,531,567

Diluted
669,526,524

666,432,848

675,814,535

662,531,567


(1)
Represents the total dollar value of customer purchases of goods and services, excluding applicable taxes and net of estimated refunds.
(2)
Represents the change in financial measures that would have resulted had average exchange rates in the reporting periods been the same as those in effect during the three and nine months ended September 30, 2013.







Groupon,�Inc.
Condensed Consolidated Statements of Cash Flows
(in thousands)
(unaudited)
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
2014
2013
Operating activities
Net loss
$
(19,018
)
$
(1,292
)
$
(75,303
)
$
(10,085
)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization of property, equipment and software
26,317

17,816

71,476

49,186

Amortization of acquired intangible assets
11,829

5,333

36,068

16,131

Stock-based compensation
34,574

26,870

89,958

89,223

Deferred income taxes
(2,472
)
(659
)
(1,956
)
(1,225
)
Excess tax benefits on stock-based compensation
(2,641
)
(8,348
)
(12,573
)
(12,116
)
Loss on equity method investments
91

25

459

58

Net gain from changes in fair value of contingent consideration
(1,020
)
(1,529
)
(1,059
)
(2,276
)
Impairment of investments
1,448



2,036



Change in assets and liabilities, net of acquisitions:
Restricted cash
6,040

(3,348
)
6,961

(81
)
Accounts receivable
(2,002
)
11,940

(29,267
)
8,999

Prepaid expenses and other current assets
(26,499
)
(2,846
)
(32,397
)
13,146

Accounts payable
(3,811
)
(3,036
)
(8,964
)
(25,867
)
Accrued merchant and supplier payables
(19,274
)
(34,315
)
(61,219
)
(72,290
)
Accrued expenses and other current liabilities
9,790

(20,553
)
(27,091
)
(27,790
)
Other, net
32,114

2,037

44,873

15,144

Net cash provided by (used in) operating activities
45,466

(11,905
)
2,002

40,157

Net cash used in investing activities
(20,461
)
(26,444
)
(193,567
)
(72,985
)
Net cash used in financing activities
(16,823
)
(8,970
)
(173,068
)
(26,253
)
Effect of exchange rate changes on cash and cash equivalents
(21,102
)
5,165

(20,671
)
(10,351
)
Net decrease in cash and cash equivalents
(12,920
)
(42,154
)
(385,304
)
(69,432
)
Cash and cash equivalents, beginning of period
868,088

1,182,011

1,240,472

1,209,289

Cash and cash equivalents, end of period
$
855,168

$
1,139,857

$
855,168

$
1,139,857







Groupon,�Inc.
Condensed Consolidated Statements of Operations�
(in thousands, except share and per share amounts)
(unaudited)

Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
2014
2013
Revenue:
Third party and other
$
399,803

$
394,987

$
1,232,173

$
1,252,966

Direct
357,251

200,072

1,034,094

552,242

Total revenue
757,054

595,059

2,266,267

1,805,208

Cost of revenue:
Third party and other
61,497

54,001

182,226

179,524

Direct
315,413

181,436

928,314

502,359

Total cost of revenue
376,910

235,437

1,110,540

681,883

Gross profit
380,144

359,622

1,155,727

1,123,325

Operating expenses:
Marketing
59,935

53,265

203,134

158,319

Selling, general and administrative
325,942

294,074

983,751

904,880

Acquisition-related (benefit) expense, net
(304
)
(1,529
)
2,078

(2,276
)
��Total operating expenses
385,573

345,810

1,188,963

1,060,923

(Loss) income from operations
(5,429
)
13,812

(33,236
)
62,402

Other (expense) income, net(1)
(20,023
)
832

(21,886
)
(9,830
)
(Loss) income before (benefit) provision for income taxes
(25,452
)
14,644

(55,122
)
52,572

(Benefit) provision for income taxes
(6,434
)
15,936

20,181

62,657

Net loss
(19,018
)
(1,292
)
(75,303
)
(10,085
)
Net income attributable to noncontrolling interests
(2,190
)
(1,288
)
(6,575
)
(4,061
)
Net loss attributable to Groupon, Inc.
$
(21,208
)
$
(2,580
)
$
(81,878
)
$
(14,146
)
Net loss per share
Basic
$
(0.03
)
$ (0.00)

$
(0.12
)
$
(0.02
)
Diluted
$
(0.03
)
$ (0.00)

$
(0.12
)
$
(0.02
)
Weighted average number of shares outstanding
Basic
669,526,524

666,432,848

675,814,535

662,531,567

Diluted
669,526,524

666,432,848

675,814,535

662,531,567


(1)
Other (expense) income, net includes foreign currency (losses) gains of ($18,638) and $326 for the three months ended September 30, 2014 and 2013, respectively, and ($20,108) and ($11,156) for the nine months ended September 30, 2014 and 2013, respectively.






Groupon,�Inc.
Condensed Consolidated Balance Sheets
(in thousands, except share and per share amounts)

September 30, 2014
December 31, 2013
(unaudited)
Assets

Current assets:


Cash and cash equivalents
$
855,168

$
1,240,472

Accounts receivable, net
124,598

83,673

Deferred income taxes
26,564

27,938

Prepaid expenses and other current assets
243,750

210,415

Total current assets
1,250,080

1,562,498

Property, equipment and software, net
170,534

134,423

Goodwill
441,290

220,827

Intangible assets, net
119,810

28,443

Investments
23,639

20,652

Deferred income taxes, non-current
44,709

35,941

Other non-current assets
22,103

39,226

Total Assets
$
2,072,165

$
2,042,010

Liabilities and Equity
Current liabilities:
Accounts payable
$
25,848

$
27,573

Accrued merchant and supplier payables
754,628

752,943

Accrued expenses
223,677

226,986

Deferred income taxes
44,787

47,558

Other current liabilities
134,116

132,718

Total current liabilities
1,183,056

1,187,778

Deferred income taxes, non-current
9,668

10,853

Other non-current liabilities
151,486

131,697

Total Liabilities
1,344,210

1,330,328

Commitments and contingencies
Stockholders' Equity
Class A common stock, par value $0.0001 per share, 2,000,000,000 shares authorized, 694,272,530 shares issued and 668,185,526 shares outstanding at September 30, 2014 and 670,149,976 shares issued and 665,717,176 shares outstanding at December 31, 2013
70

67

Class B common stock, par value $0.0001 per share, 10,000,000 shares authorized, 2,399,976 shares issued and outstanding at September 30, 2014 and December 31, 2013




Common stock, par value $0.0001 per share, 2,010,000,000 shares authorized, no shares issued and outstanding at September 30, 2014 and December 31, 2013




Additional paid-in capital
1,814,040

1,584,211

Treasury stock, at cost, 26,087,004 shares at September 30, 2014 and 4,432,800 shares at December 31, 2013
(190,355
)
(46,587
)
Accumulated deficit
(930,748
)
(848,870
)
Accumulated other comprehensive income
34,948

24,830

Total Groupon,�Inc. Stockholders' Equity
727,955

713,651

Noncontrolling interests


(1,969
)
Total Equity
727,955

711,682

Total Liabilities and Equity
$
2,072,165

$
2,042,010







Groupon,�Inc.
Segment Information
(in thousands)
(unaudited)
Three Months Ended�
�September 30,
Nine Months Ended�
�September 30,
2014
2013
2014
2013
North America

Gross billings (1)
$
774,286

$
664,999

$
2,354,900

$
2,058,523

Revenue
$
418,494

$
360,838

$
1,273,487

$
1,077,574

Segment cost of revenue and operating expenses (2)
405,910

335,670

1,234,973

962,532

Segment operating income (2)
$
12,584

$
25,168

$
38,514

$
115,042

Segment operating income as a percent of segment gross billings
1.6

%
3.8

%
1.6

%
5.6

%
Segment operating income as a percent of segment revenue
3.0

%
7.0

%
3.0

%
10.7

%
EMEA
Gross billings (1)
$
489,423

$
443,318

$
1,486,266

$
1,417,886

Revenue
$
230,072

$
147,950

$
688,655

$
491,710

Segment cost of revenue and operating expenses (2)
207,643

132,346

619,594

417,222

Segment operating income (2)
$
22,429

$
15,604

$
69,061

$
74,488

Segment operating income as a percent of segment gross billings
4.6

%
3.5

%
4.6

%
5.3

%
Segment operating income as a percent of segment revenue
9.7

%
10.5

%
10.0

%
15.1

%
Rest of World
Gross billings (1)
$
597,026

$
234,331

$
1,655,826

$
687,814

Revenue
$
108,488

$
86,271

$
304,125

$
235,924

Segment cost of revenue and operating expenses (2)
114,660

87,890

352,900

276,105

Segment operating loss (2)
$
(6,172
)
$
(1,619
)
$
(48,775
)
$
(40,181
)
Segment operating loss as a percent of segment gross billings
(1.0
)
%
(0.7
)
%
(2.9
)
%
(5.8
)
%
Segment operating loss as a percent of segment revenue
(5.7
)
%
(1.9
)
%
(16.0
)
%
(17.0
)
%
(1)
Represents the total dollar value of customer purchases of goods and services, excluding applicable taxes and net of estimated refunds.
(2)
Segment cost of revenue and operating expenses and segment operating income (loss) exclude stock-based compensation and acquisition-related (benefit) expense, net.





Groupon, Inc.
Non-GAAP Reconciliation Schedules
(in thousands, except share and per share amounts)
(unaudited)

Adjusted EBITDA and earnings per share excluding stock-based compensation, amortization of acquired intangible assets and acquisition-related (benefit) expense, net of tax, are non-GAAP financial measures. The Company reconciles Adjusted EBITDA to the most comparable U.S. GAAP financial measure, "Net loss," for the periods presented and the Company reconciles earnings per share excluding stock-based compensation, amortization of acquired intangible assets and acquisition-related (benefit) expense, net to the most comparable U.S. GAAP financial measure, "Diluted net loss per share," for the periods presented.

The following is a quarterly reconciliation of Adjusted EBITDA to the most comparable U.S. GAAP financial measure, "Net loss."
����
Q3 2013
Q4 2013
Q1 2014
Q2 2014
Q3 2014
Net loss
$
(1,292
)
$
(78,861
)
$
(35,363
)
$
(20,922
)
$
(19,018
)
Adjustments:
��Stock-based compensation
26,870

32,239

23,729

31,655

34,574

��Acquisition-related (benefit) expense, net
(1,529
)
2,265

1,785

597

(304
)
��Depreciation and amortization
23,149

24,132

34,740

34,658

38,146

��Other (income) expense, net
(832
)
84,833

840

1,023

20,023

��Provision (benefit) for income taxes
15,936

7,380

14,570

12,045

(6,434
)
Total adjustments
63,594

150,849

75,664

79,978

86,005

Adjusted EBITDA
$
62,302

$
71,988

$
40,301

$
59,056

$
66,987


The following is a reconciliation of diluted net loss per share to diluted earnings per share excluding stock-based compensation, amortization of acquired intangible assets and acquisition-related (benefit) expense, net for the three and nine months ended September 30, 2014:
����
Three Months Ended�
�September 30, 2014
Nine Months Ended�
�September 30, 2014
Net loss attributable to common stockholders
$
(21,208
)
$
(81,878
)
Stock-based compensation
34,574

89,958

Amortization of acquired intangible assets
11,829

36,068

Acquisition-related (benefit) expense, net
(304
)
2,078

Income tax effect of adjustments
(7,361
)
(31,090
)
Net earnings attributable to common stockholders excluding stock-based compensation, amortization of acquired intangible assets and acquisition-related (benefit) expense, net
$
17,530

$
15,136

Diluted shares
669,526,524

675,814,535

Incremental diluted shares
8,907,050

10,317,632

Adjusted diluted shares
678,433,574

686,132,167

Diluted net loss per share
$
(0.03
)
$
(0.12
)
Impact of stock-based compensation, amortization of acquired intangible assets and acquisition-related (benefit) expense, net(1)
0.06

0.14

Diluted earnings per share excluding stock-based compensation, amortization of acquired intangible assets and acquisition-related (benefit) expense, net(1)
$
0.03

$
0.02


(1)
The sum of per share amounts for quarterly periods may not equal year-to-date amounts due to rounding.





Groupon, Inc.
Non-GAAP Reconciliation Schedules
(in thousands, except share and per share amounts)
(unaudited)

Foreign exchange rate neutral operating results are non-GAAP financial measures. The Company reconciles foreign exchange rate neutral operating results to the most comparable U.S. GAAP financial measures, "Gross billings," "Revenue" and "(Loss) income from operations," respectively, for the periods presented. The Company reconciles "foreign exchange rate neutral Gross billings growth" and "foreign exchange rate neutral Revenue growth" to year-over-year growth rates for the most comparable U.S. GAAP financial measures, "Gross billings growth" and "Revenue growth," respectively, for the periods presented.
The effect on the Company's gross billings, revenue and loss from operations from changes in exchange rates versus the U.S. Dollar for the three months ended September�30, 2014 was as follows:�
Three Months Ended September 30, 2014
Three Months Ended September 30, 2014
At Avg. Q3�2013
Rates
(1)
Exchange Rate
Effect
(2)
As
Reported
At Avg. Q2 2014
Rates
(3)
Exchange Rate
Effect
(2)
As
Reported
Gross billings
$
1,840,983

$
19,752

$
1,860,735

$
1,877,385

$
(16,650
)
$
1,860,735

Revenue
$
756,712

$
342

$
757,054

$
765,015

$
(7,961
)
$
757,054

Loss from operations
$
(5,270
)
$
(159
)
$
(5,429
)
$
(5,335
)
$
(94
)
$
(5,429
)

The effect on the Company's gross billings, revenue and (loss) income from operations from changes in exchange rates versus the U.S. Dollar for the nine months ended September�30, 2014 was as follows:�
Nine Months Ended September 30, 2014
Nine Months Ended September 30, 2014
At Avg. Q3�2013 YTD
Rates
(1)
Exchange Rate
Effect
(2)
As
Reported
At Avg. Q4'13 - Q2'14
Rates
(3)
Exchange Rate
Effect
(2)
As
Reported
Gross billings
$
5,458,250

$
38,742

$
5,496,992

$
5,503,487

$
(6,495
)
$
5,496,992

Revenue
$
2,261,643

$
4,624

$
2,266,267

$
2,273,122

$
(6,855
)
$
2,266,267

(Loss) income from operations
$
(35,561
)
$
2,325

$
(33,236
)
$
(33,353
)
$
117

$
(33,236
)

(1)
Represents the financial statement balances that would have resulted had average exchange rates in the reporting period been the same as those in effect during the three and nine months ended September�30, 2013.
(2)
Represents the increase or decrease in reported amounts resulting from changes in exchange rates from those in effect in the comparable period.
(3)
Represents the financial statement balances that would have resulted had average exchange rates in the reporting periods been the same as those in effect during the three and nine months ended June 30, 2014.

The following is a quarterly reconciliation of foreign exchange rate neutral Gross billings growth from the comparable quarterly periods of the prior year to reported Gross billings growth from the comparable quarterly periods of the prior year.
����
Q3 2013
Q4 2013
Q1 2014
Q2 2014
Q3 2014
EMEA Gross billings growth, excluding FX
9

%
3

%
1

%
(4
)
%
10

%
FX Effect
3

%
3

%
3

%
4

%


%
EMEA Gross billings growth
12

%
6

%
4

%


%
10

%
Rest of World Gross billings growth, excluding FX
(4
)
%
(2
)
%
133

%
141

%
147

%
FX Effect
(9
)
%
(9
)
%
(10
)
%
4

%
8

%
Rest of World Gross billings growth
(13
)
%
(11
)
%
123

%
145

%
155

%
Consolidated Gross billings growth, excluding FX
11

%
5

%
30

%
27

%
37

%
FX Effect
(1
)
%


%
(1
)
%
2

%
2

%
Consolidated Gross billings growth
10

%
5

%
29

%
29

%
39

%





����
The following is a quarterly reconciliation of foreign exchange rate neutral Revenue growth from the comparable quarterly periods of the prior year to reported Revenue growth from the comparable quarterly periods of the prior year.
����
Q3 2013
Q4 2013
Q1 2014
Q2 2014
Q3 2014
EMEA Revenue growth, excluding FX
(23
)
%
38

%
22

%
36

%
55

%
FX Effect
2

%
5

%
4

%
6

%
1

%
EMEA Revenue growth
(21
)
%
43

%
26

%
42

%
56

%
Rest of World Revenue growth, excluding FX
7

%
(6
)
%
35

%
44

%
26

%
FX Effect
(11
)
%
(9
)
%
(12
)
%
(4
)
%


%
Rest of World Revenue growth
(4
)
%
(15
)
%
23

%
40

%
26

%
Consolidated Revenue growth, excluding FX
6

%
20

%
26

%
22

%
27

%
FX Effect
(1
)
%


%


%
2

%


%
Consolidated Revenue growth
5

%
20

%
26

%
24

%
27

%






Groupon, Inc.
Supplemental Financial Information and Business Metrics (11)
(financial data in thousands; active customers in millions)
(unaudited)

Q3 2013
Q4 2013
Q1 2014
Q2 2014
Q3 2014
Segments
North America Segment:
Gross Billings (1):
Local(2) Gross Billings
$
405,913

$
439,131

$
456,952

$
461,366

$
446,573

Goods Gross Billings
194,565

286,039

242,896

247,618

242,893

Travel(2)�Gross Billings
64,521

63,551

81,921

89,861

84,820

Total Gross Billings
$
664,999

$
788,721

$
781,769

$
798,845

$
774,286

Year-over-year growth
20

%
10

%
15

%
12

%
16

%
% Third Party and Other
72

%
67

%
70

%
70

%
69

%
% Direct
28

%
33

%
30

%
30

%
31

%
Gross BillingsTrailing Twelve Months (TTM)
$
2,777,475

$
2,847,244

$
2,947,694

$
3,034,334

$
3,143,621

Revenue (3):
Local Revenue
$
162,346

$
161,601

$
177,247

$
164,500

$
161,912

Goods Revenue
185,914

268,281

237,435

241,626

238,955

Travel Revenue
12,578

13,902

16,380

17,805

17,627

Total Revenue
$
360,838

$
443,784

$
431,062

$
423,931

$
418,494

Year-over-year growth
24

%
18

%
27

%
12

%
16

%
% Third Party and Other
49

%
41

%
45

%
43

%
43

%
% Direct
51

%
59

%
55

%
57

%
57

%
Revenue TTM
$
1,452,925

$
1,521,358

$
1,612,866

$
1,659,615

$
1,717,271

Gross Profit (4):
Local Gross Profit
$
138,890

$
140,944

$
152,622

$
142,674

$
138,189

% of North America Total Local Gross Billings
34.2

%
32.1

%
33.4

%
30.9

%
30.9

%
Goods Gross Profit
21,609

21,030

12,604

22,961

23,953

% of North America Total Goods Gross Billings
11.1

%
7.4

%
5.2

%
9.3

%
9.9

%
Travel Gross Profit
11,070

12,352

14,442

14,365

14,000

% of North America Total Travel Gross Billings
17.2

%
19.4

%
17.6

%
16.0

%
16.5

%
Total Gross Profit
$
171,569

$
174,326

$
179,668

$
180,000

$
176,142

Year-over-year growth
7

%
15

%
4

%
(7
)
%
3

%
% Third Party and Other
90

%
91

%
94

%
88

%
87

%
% Direct
10

%
9

%
6

%
12

%
13

%
% of North America Total Gross Billings
25.8

%
22.1

%
23.0

%
22.5

%
22.7

%
EMEA Segment:
Gross Billings:
Local Gross Billings
$
207,803

$
277,472

$
262,141

$
227,266

$
218,615

Goods Gross Billings
169,849

219,880

183,013

190,957

191,006

Travel Gross Billings
65,666

68,361

68,434

65,032

79,802

Total Gross Billings
$
443,318

$
565,713

$
513,588

$
483,255

$
489,423

Year-over-year growth
12

%
6

%
4

%


%
10

%
Year-over-year growth, excluding FX (5)
9

%
3

%
1

%
(4
)
%
10

%
% Third Party and Other
98

%
83

%
83

%
80

%
78

%
% Direct
2

%
17

%
17

%
20

%
22

%
Gross BillingsTTM
$
1,950,367

$
1,983,599

$
2,004,869

$
2,005,874

$
2,051,979

Revenue:
Local Revenue
$
92,141

$
116,061

$
109,120

$
96,485

$
90,002

Goods Revenue
41,279

119,274

106,889

115,413

123,110

Travel Revenue
14,530

15,870

14,884

15,792

16,960

Total Revenue
$
147,950

$
251,205

$
230,893

$
227,690

$
230,072

Year-over-year growth
(21
)
%
43

%
26

%
42

%
56

%
Year-over-year growth, excluding FX
(23
)
%
38

%
22

%
36

%
55

%
% Third Party and Other
94

%
61

%
61

%
57

%
53

%
% Direct
6

%
39

%
39

%
43

%
47

%
Revenue TTM
$
667,988

$
742,915

$
790,010

$
857,738

$
939,860






Q3 2013
Q4 2013
Q1 2014
Q2 2014
Q3 2014
Gross Profit:
Local Gross Profit
$
81,808

$
105,210

$
100,066

$
90,373

$
83,956

% of EMEA Total Local Gross Billings
39.4

%
37.9

%
38.2

%
39.8

%
38.4

%
Goods Gross Profit
28,943

33,526

27,302

35,432

32,252

% of EMEA Total Goods Gross Billings
17.0

%
15.2

%
14.9

%
18.6

%
16.9

%
Travel Gross Profit
12,930

14,457

13,669

14,894

15,440

% of EMEA Total Travel Gross Billings
19.7

%
21.1

%
20.0

%
22.9

%
19.3

%
Total Gross Profit
$
123,681

$
153,193

$
141,037

$
140,699

$
131,648

Year-over-year growth
(24
)
%
7

%
(8
)
%
1

%
6

%
% Third Party and Other
99

%
91

%
92

%
85

%
85

%
% Direct
1

%
9

%
8

%
15

%
15

%
% of EMEA Total Gross Billings
27.9

%
27.1

%
27.5

%
29.1

%
26.9

%
Rest of World Segment:
Gross Billings:
Local Gross Billings
$
118,718

$
116,824

$
167,833

$
170,237

$
190,254

Goods Gross Billings
78,973

89,451

283,091

281,300

289,210

Travel Gross Billings
36,640

32,398

70,930

85,409

117,562

Total Gross Billings
$
234,331

$
238,673

$
521,854

$
536,946

$
597,026

Year-over-year growth
(13
)
%
(11
)
%
123

%
145

%
155

%
Year-over-year growth, excluding FX
(4
)
%
(2
)
%
133

%
141

%
147

%
% Third Party and Other
97

%
97

%
99

%
99

%
98

%
% Direct
3

%
3

%
1

%
1

%
2

%
Gross BillingsTTM
$
956,833

$
926,487

$
1,214,209

$
1,531,804

$
1,894,499

Revenue:
Local Revenue
$
51,900

$
40,847

$
43,814

$
42,711

$
45,085

Goods Revenue
25,061

26,158

41,855

45,537

48,889

Travel Revenue
9,310

6,453

10,013

11,707

14,514

Total Revenue
$
86,271

$
73,458

$
95,682

$
99,955

$
108,488

Year-over-year growth
(4
)
%
(15
)
%
23

%
40

%
26

%
Year-over-year growth, excluding FX
7

%
(6
)
%
35

%
44

%
26

%
% Third Party and Other
91

%
90

%
94

%
93

%
90

%
% Direct
9

%
10

%
6

%
7

%
10

%
Revenue TTM
$
322,597

$
309,382

$
327,014

$
355,366

$
377,583

Gross Profit:
Local Gross Profit
$
44,435

$
33,596

$
34,748

$
35,618

$
38,592

% of Rest of World Total Local Gross Billings
37.4

%
28.8

%
20.7

%
20.9

%
20.3

%
Goods Gross Profit
12,016

11,781

22,135

24,623

22,877

% of Rest of World Total Goods Gross Billings
15.2

%
13.2

%
7.8

%
8.8

%
7.9

%
Travel Gross Profit
7,921

5,312

8,133

8,922

10,885

% of Rest of World Total Travel Gross Billings
21.6

%
16.4

%
11.5

%
10.4

%
9.3

%
Total Gross Profit
$
64,372

$
50,689

$
65,016

$
69,163

$
72,354

Year-over-year growth
1

%
(16
)
%
23

%
37

%
12

%
% Third Party and Other
99

%
101

%
102

%
100

%
102

%
% Direct
1

%
(1
)
%
(2
)
%


%
(2
)
%
% of Rest of World Total Gross Billings
27.5

%
21.2

%
12.5

%
12.9

%
12.1

%
Consolidated Results of Operations:
Gross Billings:
Local Gross Billings
$
732,434

$
833,427

$
886,926

$
858,869

$
855,442

Goods Gross Billings
443,387

595,370

709,000

719,875

723,109

Travel Gross Billings
166,827

164,310

221,285

240,302

282,184

Total Gross Billings
$
1,342,648

$
1,593,107

$
1,817,211

$
1,819,046

$
1,860,735

Year-over-year growth
10

%
5

%
29

%
29

%
39

%
Year-over-year growth, excluding FX
11

%
5

%
30

%
27

%
37

%
% Third Party and Other
85

%
77

%
82

%
81

%
81

%
% Direct
15

%
23

%
18

%
19

%
19

%
Gross Billings TTM
$
5,684,675

$
5,757,330

$
6,166,772

$
6,572,012

$
7,090,099

Year-over-year growth
12

%
7

%
14

%
18

%
25

%





Q3 2013
Q4 2013
Q1 2014
Q2 2014
Q3 2014
Revenue:
Local Revenue
$
306,387

$
318,509

$
330,181

$
303,696

$
296,999

Goods Revenue
252,254

413,713

386,179

402,576

410,954

Travel Revenue
36,418

36,225

41,277

45,304

49,101

��Total Revenue
$
595,059

$
768,447

$
757,637

$
751,576

$
757,054

Year-over-year growth
5

%
20

%
26

%
23

%
27

%
Year-over-year growth, excluding FX
6

%
20

%
26

%
22

%
27

%
% Third Party and Other
66

%
52

%
56

%
54

%
53

%
% Direct
34

%
48

%
44

%
46

%
47

%
Revenue TTM
$
2,443,510

$
2,573,655

$
2,729,890

$
2,872,719

$
3,034,714

Year-over-year growth
12

%
10

%
15

%
19

%
24

%
Gross Profit:
Local Gross Profit
$
265,133

$
279,750

$
287,436

$
268,665

$
260,737

% of Total Consolidated Local Gross Billings
36.2

%
33.6

%
32.4

%
31.3

%
30.5

%
Goods Gross Profit
62,568

66,337

62,041

83,016

79,082

% of Total Consolidated Goods Gross Billings
14.1

%
11.1

%
8.8

%
11.5

%
10.9

%
Travel Gross Profit
31,921

32,121

36,244

38,181

40,325

% of Total Consolidated Travel Gross Billings
19.1

%
19.5

%
16.4

%
15.9

%
14.3

%
Total Gross Profit
$
359,622

$
378,208

$
385,721

$
389,862

$
380,144

Year-over-year growth
(7
)
%
6

%
2

%
1

%
6

%
% Third Party and Other
95

%
92

%
94

%
89

%
89

%
% Direct
5

%
8

%
6

%
11

%
11

%
% of Total Consolidated Gross Billings
26.8

%
23.7

%
21.2

%
21.4

%
20.4

%
Adjusted EBITDA
$
62,302

$
71,988

$
40,301

$
59,056

$
66,987

% of Total Consolidated Gross Billings
4.6

%
4.5

%
2.2

%
3.2

%
3.6

%
% of Total Consolidated Revenue
10.5

%
9.4

%
5.3

%
7.9

%
8.8

%






Groupon, Inc.
Supplemental Financial Information and Business Metrics (11)
(financial data in thousands; active customers in millions)
(unaudited)

Free cash flow is a non-GAAP financial measure. The following is a reconciliation of free cash flow to the most comparable U.S. GAAP financial measure, "Net cash provided by (used in) operating activities."
����
Q3 2013
Q4 2013
Q1 2014
Q2 2014
Q3 2014
Net cash (used in) provided by operating activities
$
(11,905
)
$
178,275

$
(20,717
)
$
(22,747
)
$
45,466

Purchases of property and equipment and capitalized software
(15,064
)
(19,931
)
(16,355
)
(31,053
)
(20,053
)
Free cash flow
$
(26,969
)
$
158,344

$
(37,072
)
$
(53,800
)
$
25,413

Net cash provided by operating activities (TTM)
$
105,874

$
218,432

$
188,955

$
122,906

$
180,277

Purchases of property and equipment and capitalized software (TTM)
(83,608
)
(63,505
)
(65,392
)
(82,403
)
(87,392
)
Free cash flow (TTM)
$
22,266

$
154,927

$
123,563

$
40,503

$
92,885

Net cash used in investing activities
$
(26,444
)
$
(23,330
)
$
(138,608
)
$
(34,498
)
$
(20,461
)
Net cash used in financing activities
$
(8,970
)
$
(55,444
)
$
(41,492
)
$
(114,753
)
$
(16,823
)
Net cash used in investing activities (TTM)
$
(125,738
)
$
(96,315
)
$
(204,244
)
$
(222,880
)
$
(216,897
)
Net cash used in financing activities (TTM)
$
(32,748
)
$
(81,697
)
$
(113,847
)
$
(220,659
)
$
(228,512
)
Other Metrics:
Active Customers (6)
North America
19.9

20.8

21.8

22.6

23.5

EMEA
14.0

14.2

14.5

14.5

14.9

Rest of World(7)
8.7

8.7

14.1

14.5

14.3

Total Active Customers(8)
42.6

43.7

50.4

51.6

52.7

TTM Gross Billings / Average Active Customer (9)
North America
$
155

$
150

$
147

$
145

$
145

EMEA
$
137

$
139

$
141

$
141

$
142

Rest of World(7)
$
109

$
104

$
106

$
132

$
165

Consolidated(8)
$
139

$
137

$
135

$
141

$
149

Headcount
Sales (10)
4,801

4,834

5,231

5,057

4,929

% North America
28
%
29
%
27
%
26
%
26
%
% EMEA
37
%
37
%
37
%
39
%
39
%
% Rest of World
35
%
34
%
36
%
35
%
35
%
Other
6,453

6,449

7,099

6,888

6,827

Total Headcount
11,254

11,283

12,330

11,945

11,756


(1)
Represents the total dollar value of customer purchases of goods and services, excluding applicable taxes and net of estimated refunds.
(2)
Local represents deals from local merchants, deals with national merchants, and deals through local events. Other revenue transactions, which include advertising, payment processing, point of sale and commission revenue, were previously aggregated with our Travel category. During the three months ended March 31, 2014, the Company updated its presentation of category information to include gross billings, revenue and gross profit from those other revenue sources within the Local category, and prior period category information has been retrospectively adjusted to conform to the current period presentation.
(3)
Includes third party revenue, direct revenue and other revenue. Third party revenue is related to sales for which the Company acts as a marketing agent for the merchant. This revenue is recorded on a net basis. Direct revenue is primarily related to the sale of products for which the Company is the merchant of record. These revenues are accounted for on a gross basis, with the cost of inventory included in cost of revenue. Other revenue primarily consists of advertising revenue, payment processing revenue, point of sale revenue and commission revenue.
(4)
Represents third party revenue, direct revenue and other revenue reduced by cost of revenue. Cost of revenue is comprised of direct and certain indirect costs incurred to generate revenue. Third party cost of revenue includes estimated refunds for which the merchant's share is not recoverable. Direct cost of revenue includes the cost of inventory, shipping and fulfillment costs and inventory markdowns. Other costs incurred to generate revenue are allocated to cost of third party and other revenue and direct revenue for each of our categories (Local, Goods, and Travel) in proportion to gross billings during the period.
(5)
Represents the change in financial measures that would have resulted had average exchange rates in the reporting periods been the same as those in effect in the prior year period.
(6)
Reflects the total number of unique user accounts who have purchased a voucher or product from us during the trailing twelve months.
(7)
Active customers in our Rest of World segment as of September 30, 2013, December 31, 2013, March 31, 2014, and June 30, 2014 have been reduced by 0.9 million, 1.2 million, 1.4 million, and 1.6 million, respectively, from the amounts previously reported to correct that operational information. Those adjustments increased TTM gross billings per average active customer in our Rest of World segment for the 12-month periods ended September 30, 2013, December 31, 2013, March 31, 2014, and June 30, 2014 by $7, $9, $9, and $13, respectively, from the amounts previously reported.
(8)
The adjustments of active customers in our Rest of World segment as of September 30, 2013, December 31, 2013, March 31, 2014, and June 30, 2014, described in footnote (7) above, reduced consolidated active customers by the same amounts. Those adjustments increased consolidated TTM gross billings





per average active customer for the 12-month periods ended September 30, 2013, December 31, 2013, March 31, 2014, and June 30, 2014 by $2, $3, $3, and $4, respectively, from the amounts previously reported.
(9)
Reflects the total gross billings generated in the trailing twelve months per average active customer over that period.
(10)
Includes merchant sales representatives, as well as sales support.
(11)
The definition, methodology and appropriateness of each of our supplemental metrics is reviewed periodically. As a result, metrics are subject to removal and/or change.

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