Cantor Fitzgerald upgraded TripAdvisor (NASDAQ: TRIP) from Hold to Buy with a price target of $94.00 (from $92.00).

Analyst Naved Khan said, "We are raising our rating to BUY (from HOLD) as tailwinds from improving shopper monetization, accompanied by healthy double-digit shopper growth (with easing comps in 2H14) and higher conversions yield a meaningful pick-up in TRIP's top-line growth for the remainder of the year while successful transition to meta-search also positions the business for sustainable healthy growth over the medium/longer term. We see prospects for further upside from planned TV ad campaign and newer initiatives (e.g., instant booking, TripConnect)."

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Shares of TripAdvisor closed at $81.37 yesterday.