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Apple (AAPL) Pushes Suppliers for More Gold iPhones to Meet Demand

September 20, 2013 6:41 AM
As sales of Apple's (Nasdaq: AAPL) iPhone 5s get underway, the company isn't letting any potential sales slip past.

According to the WSJ, Apple has asked suppliers to boost production of its gold-colored iPhone 5s by about one-third following indications of strong demand for the device. Sources didn't make clear whether or not there were supply constraints hampering production of the iPhone 5s.

Earlier this week, it was said that the gold iPhone 5s was the most popular with pre-orders in Hong Kong, according to telecommunications companies in the area.

Shares of Apple are up modestly in early trading Friday.

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