Tripadvisor (TRIP) Tops Q2 EPS by 3c; Click-Based Ad Revs Up 21%
• Click-based advertising – Revenue from click-based advertising totaled $182.8 million for the second quarter of 2013, an increase of 21% compared to the second quarter of 2012. Click-based advertising revenue represented 74% of total revenue in the second quarter of 2013, compared to 77% in the second quarter of 2012.
• Display-based advertising – Revenue from display-based advertising totaled $31.4 million for the second quarter of 2013, an increase of 18% compared to the second quarter of 2012. Display-based advertising revenue represented 13% of total revenue in the second quarter of 2013 and 2012, respectively.
• Subscription, transaction and other – Revenue from subscription, transaction and other totaled $32.7 million for the second quarter of 2013, an increase of 68% compared to the second quarter of 2012. Subscription, transaction and other revenue represented 13% of total revenue in the second quarter of 2013, compared to 10% in the second quarter of 2012.
For earnings history and earnings-related data on Tripadvisor (TRIP) click here.
