Maybe Apple's (AAPL) Schiller Doesn't Hate Samsung After All...
We posted an article earlier in which Apple (Nasdaq: AAPL) marketing exec Phil Schiller was said to "blast" Samsung as the South Korean company is about to unleash its latest device, the Galaxy S IV.
The interview was conducted by Reuters, which could resist a little hyperbole in the headline as well. However, after taking a little bit of a closer look at the column, there is one thing to point out: Schiller doesn't directly slam Samsung at all.
Most of the article is focused on Google's (Nasdaq: GOOG) Android operating system. The largest reference Schiller makes in connecting Samsung is "the out-of-the-box experience of using an Android device is far inferior with the consumer having to log into nine different systems to begin using the device fully." Samsung, obviously, runs Android on its smartphones.
That's not to say that Schiller doesn't still think Apple's iPhone is a better product, but simply that a few liberties were taken in scripting the original Reuters article.
You can read the full Reuters report here. If have read it already, read it again.
Shares of Apple are up about one percent into the close.
The interview was conducted by Reuters, which could resist a little hyperbole in the headline as well. However, after taking a little bit of a closer look at the column, there is one thing to point out: Schiller doesn't directly slam Samsung at all.
Most of the article is focused on Google's (Nasdaq: GOOG) Android operating system. The largest reference Schiller makes in connecting Samsung is "the out-of-the-box experience of using an Android device is far inferior with the consumer having to log into nine different systems to begin using the device fully." Samsung, obviously, runs Android on its smartphones.
That's not to say that Schiller doesn't still think Apple's iPhone is a better product, but simply that a few liberties were taken in scripting the original Reuters article.
You can read the full Reuters report here. If have read it already, read it again.
Shares of Apple are up about one percent into the close.