Google Glass vs Apple iWatch; Titans Bet on Gadgets as N.A. Smartphone Market Nears Saturation
Google Glass is a reality augmenting wearable computer with a head-mounted display and it is designed to change the way users interact with their computers. Meanwhile, Apple has been fiddling with the idea of a wearable watch-like device with still unknown powers to blow techies' minds.
Considering saturation in the U.S. smartphone market, news that the tech giants are focused on gadgets is not a surprise. While not necessarily seen as huge revenue generators, new technologies like Google Glass or an iWatch could certainly create excitement. This excitement could in turn create loyalty toward Google's and Apple's competing ecosystems and help the companies maintain their lead relative to second tier ecosystems offered by Blackberry and Microsoft, companies chomping at the bit to get back in the game.
So far these companies have played second fiddle to Apple and Google, and if the above mentioned gadgets are successful in generating buzz, the race for market share in North America is likely to remain a two horse race. On the other hand, a flop by either company could spell trouble as the race, and demand, for space-age technology intensifies.