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Facebook (FB) Gifts Might Be Flop

February 28, 2013 5:28 PM
Facebook (Nasdaq: FB) Gifts, once thought to be powerful monetization lever at the social networking company, could be a total flop, according to report Techcrunch.com, using analysis from Aggregift.

Facebook gifts was supposed to bring in billions in revenue, now it seems those number could be much lower, and may have only totaled $1 million in Q4.

Facebook gifts, rolled out in December, allows friends to purchase real world gifts for each others.

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