Will Apple (AAPL) Eat Its Own Lunch with iPad Mini
Singh arrived at the 50 percent canalization rate by analyzing data extracted from the Samsung trial, which showed the iPad 2 was the most popular iPad following the release of the iPad 3, with a cannibalization rate of around 60 percent. This cannibalization was obviously the result of lower pricing on the iPad 2, which points to high levels of price sensitivity.
If Singh is correct, Apple could see its margins come under pressured, as the iPad Mini eats into profits.
