Apple (AAPL) Ticks Higher as Investors Brace for Exciting Week
Many believe the event will be for the debut of a smaller iPad, the world's hottest selling tablet. With the original 9.7-inch device winning the hearts of millions, many see a 7.85-inch sized iPad also excelling given that it will be more portable and also has a lower price point. Should a smaller device debut, Apple may begin selling them on November 2nd, just in time for the holiday shopping season ramp-up by retailers.
At the end, some also see a 13-inch Retina display MacBook Pro making an appearance, with a price about $200 less than its 15-inch brother.
Finally, further-out speculation has Apple unveiling a new iPad equipped with the Lightning adapter and a potential Mac Mini.
In any case, the event will start at 1pm EDT from the California Theater in San Jose.
On Wednesday, Apple will also release fourth-quarter results. Apple missed haughty expectations last quarter and the Street sees EPS slipping 4.6 percent to $8.89 this quarter. Last year, Apple reported EPS of $7.05, missing consensus views as well. One big concern for investors is not the demand for Apple's iPhone 5, but the ability of supply to meet that demand. Only a few selling days will be included in the quarter given the late-September launch and tapering of iPhone 4 and 4S sales will be in focus.
Shares of Apple are 1.3 percent higher Monday morning.