COLUMBUS, Ohio, Oct. 22, 2026 /PRNewswire/ -- On October 17, MINISO officially opened its first U.S. MINISO LAND store at Easton Town Center in Columbus, Ohio, introducing a new immersive retail experience built around globally beloved IPs to the market. The launch marks a new chapter in its evolution from traditional retail to an IP-driven experience destination.

Located at Easton Town Center, one of the Midwest's premier lifestyle shopping destinations, the approximately 15,000-square-foot store is among MINISO's largest locations in the United States and introduces a new IP theme park-style destination designed for shopping, exploration and social interaction.

MINISO LAND Columbus features dedicated product zones spanning toys and collectibles, home essentials, beauty, food and beverages, and lifestyle categories, alongside immersive themed IP worlds that invite customers to explore, interact and engage. The store combines warm wood textures, themed storefronts, signature character displays and immersive visual storytelling, creating an engaging and highly navigable environment designed for discovery. At the entrance of the store is a dedicated YOYO-themed zone and signature YOYO sculpture, celebrating MINISO's proprietary IP through exclusive merchandise and interactive displays.

The store is designed around a vast collection of over 5,500 SKUs, featuring a diverse range of IP products from globally loved and locally popular IP collections. Its thoughtful layout allows visitors to seamlessly move between dedicated IP worlds and category zones while discovering new items and experiences. Highlights in store include a Hello Kitty and Friends collection zone with more than 100 products and a Disney collection zone with over 130 products featuring beloved characters such as Stitch, Winnie the Pooh, Mickey Mouse and Toy Story. Consumers can also discover a range of fan-favorite collaborations featuring ONE PIECE, Chiikawa, Snoopy, and mofusand, further reinforcing MINISO LAND's role as a destination where shopping meets entertainment, fandom and discovery.

To celebrate the opening, MINISO launched a series of opening activities, including special promotions, mascot meet-and-greets, and other fan-focused activities, creating an engaging and fun experience for local consumers.

MINISO LAND: Combining IP and Store Design in an Innovative Retail Format

MINISO LAND is one of MINISO's signature large-format store concepts, designed to combine immersive IP experiences with discovery-driven retail. Designed around the company's "Super IP + Super Store" strategy, the concept features immersive IP environments and themed zones that bring together products, IP experiences and engaging store design.

Since the opening of the first MINISO LAND in Shanghai in 2024, the format has rapidly expanded to more than 100 locations across China and multiple overseas markets, becoming a key component of MINISO's multi-tier store format matrix. The opening of the first MINISO LAND in the U.S. marks another milestone in bringing this globally successful retail concept to consumers worldwide.

Advancing MINISO's Next Phase of Growth in the U.S.

As MINISO's largest overseas and one of its core growth markets, the U.S. continues to play a pivotal role in the company's global expansion strategy. The opening of MINISO LAND Columbus reflects MINISO's continued evolution in the U.S. market. Recognized as the fastest-growing U.S. retailer on NRF's 2025 Hot 25 Retailers list, MINISO has continued to expand its footprint while deepening localization across site selection, merchandising and operations. With over 400 U.S. stores to date, the brand is entering a new stage of growth focused not only on scale, but also on quality, experience and deeper consumer engagement.

Besides expanding its retail footprint, MINISO continues to deepen its IP-led growth strategy in the U.S. by bringing IPs beyond products and into real-world consumer experiences. From the YOYO New York Exhibition, which introduced MINISO's proprietary IP to American audiences through a large-scale public art experience, to the launch of its first U.S. MINISO LAND, it is creating new ways for consumers to discover, engage with and connect around the IPs they love. The debut of MINISO LAND represents the next step in this journey, reflecting MINISO's continued evolution from retailer to global leading IP ecosystem operator and pop culture company, advancing toward its vision of becoming a leading global platform connecting consumers with IPs through products, experiences and communities.

Looking ahead, MINISO will continue expanding its presence across the United States. Through larger format stores and more immersive IP experiences, it will bring fun to more American consumers, creating destinations where they can discover new IPs, engage with their interests and connect through shared passions.

About MINISO USA

MINISO is a global lifestyle retailer known for its thoughtfully curated, design-led products across categories including collectibles, toys, plush, beauty, apparel and accessories, tech, stationery, and home and lifestyle. Through collaborations with beloved franchises and brands including Hello Kitty and Friends, Disney, Minions, Harry Potter, Chiikawa, Care Bears, Peanuts, Barbie, We Bare Bears, and Pixar, MINISO brings joy, discovery, and creativity to everyday shopping, reflecting its brand motto, "Life is for Fun." With more than 400 stores across the United States and over 8,300 locations in more than 100 countries and regions worldwide, MINISO continues to grow its global presence through distinctive products, creative collaborations, and memorable retail experiences.

About MINISO

Founded in 2013, MINISO is committed to becoming the world's leading IP operation platform. Through its dual-engine model driven by top licensed IPs and proprietary IPs, MINISO has built a worldwide IP ecosystem, offering immersive consumption experiences powered by value-for-money and aesthetic products featuring IP designs. Guided by its "Life is for Fun" philosophy, MINISO delivers engaging experiences and emotional value for consumers around the world. For more information, please visit https://www.miniso.com/.

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