Revolve Group, Inc. (NYSE: RVLV) has appointed former NBA player Dwyane Wade as Chief Performance Officer for its Revolve Man and FWRD Man menswear platforms, according to a company statement.

In the role, Wade will serve as a strategic advisor on men's fashion initiatives, including product curation, category development, brand marketing, and partnership opportunities. His involvement is set to span content, commerce, events, and long-term growth initiatives across both platforms.

Wade has been a prior partner of Revolve Group before this appointment. Revolve Man focuses on contemporary menswear, while FWRD Man is positioned as a luxury menswear destination.

Michael Mente, Co-Founder and Co-CEO of Revolve Group, said in the statement: "Dwyane has long been recognized not only for his accomplishments as an athlete, but for his influence on modern men's style and his ability to shape conversations beyond the court."

Wade commented: "Style has always been an extension of how I express myself, both personally and professionally. REVOLVE and FWRD understand that modern style is no longer divided between performance, luxury, and everyday wear — it's all connected."

The partnership launched immediately, with Wade expected to appear in upcoming campaigns, content initiatives, and curated product programs.