Marriott Vacations Worldwide (NYSE: VAC) has appointed Heena Patel as Chief Revenue Management Officer, a newly created position, according to a company press release. Patel will join the Executive Leadership Team and report to Mike Flaskey, President and Chief Operating Officer.

In the role, Patel will oversee resort inventory optimization and revenue management strategy, connecting resort inventory, rental demand and digital commerce capabilities across the company's portfolio.

Patel brings more than 25 years of experience in hospitality operations, revenue management, inventory strategy, digital commerce and business transformation. She most recently served as Senior Vice President of Rental Operations, Digital Marketing and Commerce at Travel + Leisure Co.

"Heena brings deep experience in revenue management, inventory strategy and digital commerce, along with a strong track record of building capabilities and leading transformation," Flaskey said. "Her leadership will help us take a more integrated approach to how we manage our resort inventory, creating value for our Owners, guests and shareholders."