The Estée Lauder Companies (NYSE: EL) has appointed Krista Lee Berger as Senior Vice President, Global Marketing, Clinique. She will report to Michelle Freyre, Global President, Dermatological Brands, according to a press release.

Berger joins from Mattel, where she served as Senior Vice President and Global Head of Barbie & Dolls, overseeing brand strategy, product innovation, licensing, partnerships, retail and entertainment across more than 100 markets. She was involved in the global brand strategy for Barbie The Movie.

Earlier in her career, Berger led the turnaround of American Girl, another Mattel brand. She has received industry recognition including Ad Age's "Marketer of the Year" and "40 Under 40" awards, as well as a mention in TIME's "Best Inventions 2025" for "Barbie You Create."

In her new role, Berger will oversee Clinique's global marketing strategies and work with regional and affiliate partners worldwide. Freyre said she is "excited to welcome Krista to The Estée Lauder Companies."