Alaska Airlines announced the appointment of Amaresh Siva as Chief Information Technology Officer, a newly created role in which he will oversee the company's enterprise technology, data, digital, cybersecurity and artificial intelligence strategy. Siva is set to begin next month and will report directly to CEO Ben Minicucci, also serving on the company's Executive Committee.

Siva brings 29 years of technology leadership experience, most recently serving as Chief Digital and Technology Officer for Health Care Delivery at CVS Health, where he led cloud migration, digital engineering and AI deployment initiatives. Earlier in his career, he held senior roles at Target Corporation, where he helped rebuild Target.com and the Target app, and spent nearly a decade at GE Capital building marketing technology deployed across 18 businesses in 17 countries.

"Technology is central to nearly every part of our operation and every interaction with our guests and employees," Minicucci said. "Amaresh is a proven enterprise technology leader with the experience to strengthen performance today while building the modern, secure and resilient platforms we need for the future."

In his new role, Siva will consolidate Alaska's technology and digital capabilities under a single enterprise leader, with a focus on core platform development, digital capabilities and data and AI infrastructure.

Siva holds an MBA from XLRI – Xavier School of Management in Jamshedpur, India – and a bachelor's degree in technology from the Indian Institute of Technology Kharagpur.

Alaska Air Group (NYSE: ALK) is the parent company of Alaska Airlines, Hawaiian Airlines and Horizon Air.