Hormel Foods Corporation (NYSE: HRL) announced that Holly LaVallie is rejoining the company as vice president of marketing excellence, according to a press release dated Oct. 12, 2026.

In her new role, LaVallie will oversee the development and execution of enterprise marketing capabilities across Hormel's Retail, Foodservice and International businesses. Her responsibilities include brand strategy, design and content, media and agency management, marketing technology, training and marketing effectiveness.

LaVallie previously spent 19 years at Hormel Foods in roles spanning brand management, long-range planning, innovation, new business development and general management. She most recently served as senior vice president of marketing, R&D and PMO at Link Snacks before returning to Hormel.

John Ghingo, president and chief executive officer-elect, commented on the appointment: "She brings a unique combination of deep institutional knowledge, marketing expertise and proven leadership. Holly has a strong track record of building brands, developing talent and creating capabilities that help organizations grow."

LaVallie holds a Master of Business Administration from the University of St. Thomas and a bachelor's degree in hospitality, restaurant and tourism management from the University of Wisconsin-Stout.

Hormel Foods, based in Austin, Minnesota, reported over $12 billion in annual revenue.