Miniso Group Holding Limited (NYSE: MNSO) reported that total gross merchandise value (GMV) for its Chinese mainland operations grew 25% to 30% year over year in the third quarter ended September 30, 2026, accelerating from the first half of the year, driven by high-single-digit same-store sales growth.

During China's National Day holidays from October 1 to October 7, 2026, the company said GMV growth continued at 20% to 25% year over year, supported by low-single-digit same-store sales growth.

The company also disclosed that YOYO, its proprietary intellectual property brand, generated more than RMB1 billion in GMV during the first nine months of 2026. Since its product launch in June 2025, YOYO has expanded into 53 countries and regions. Founder, Chairman and CEO Guofu Ye said YOYO has validated Miniso's capability as an IP operation platform and that the company plans to support more Chinese original IPs in global markets.

In overseas markets, Miniso USA posted approximately 20% GMV growth year over year in the third quarter, rebounding to over 30% GMV growth and positive same-store sales growth in September 2026, which the company attributed to new product arrivals.

The figures cited are based on a preliminary review of operational data and have not been audited or reviewed by the company's auditors. Miniso noted the data may be subject to change and that the National Day holiday figures represent a short-term snapshot not necessarily indicative of full fourth-quarter performance.