NielsenIQ (NYSE: NIQ) has launched Omnishopper Taiwan, a consumer panel service that tracks actual purchasing behavior across retailers, categories, and channels using e-receipt data, according to a company press release.

The solution is designed to give brands and retailers a view of shopper activity across the Taiwanese marketplace. An optional Panel View Survey can be added to provide data on shoppers' attitudes, motivations, and purchasing reasons.

Key capabilities include analysis of shopper switching, retailer performance, loyalty dynamics, category performance, and consumer segmentation. The service also integrates with NIQ Discover, the company's broader market and retail intelligence platform.

"Today's brands and retailers need a more complete understanding of how consumers shop across retailers, categories, and channels to compete effectively in a rapidly evolving marketplace," said Ramon Melgarejo, President of Global E-commerce at NIQ. "Omnishopper Taiwan delivers that visibility through actual purchase behavior, helping organizations identify new growth opportunities and make more confident decisions."

Rachel White, Regional President for Asia Pacific at NIQ, said the launch strengthens the company's ability to serve brands and retailers in the Taiwanese market and reflects a broader regional commitment to shopper intelligence.

NIQ states it operates in more than 90 countries and covers approximately 82% of the world's population.