Monster Beverage Corporation (NASDAQ: MNST) announced that Rob Gehring, Chief Executive Officer of the Americas at Monster Energy Company, notified the board of directors of his intention to resign, effective November 30, 2026, to return to The Coca-Cola Company.

Gehring will join Coca-Cola as president of its North America operating unit. He will remain in his current role through the effective date of his resignation.

Effective December 1, 2026, Emelie C. Tirre, currently Chief Strategy Officer of Monster Energy Company, will assume responsibility for the Americas and the Caribbean on an interim basis. Tirre, 57, previously served as Chief Commercial Officer of the Americas, the Caribbean and Oceania through February 24, 2026, overseeing sales, development and expansion in the United States, Canada, Latin America, Oceania and the Caribbean.