Abercrombie & Fitch (NYSE: ANF) has expanded its partnership with the Dallas Cowboys and Dallas Cowboys Cheerleaders (DCC) for a second year, retaining its title as Official Fashion Partner of both organizations, according to a company press release.

The expanded collaboration includes year-round activations that extend beyond the football season. In-stadium elements at AT&T Stadium will include an Abercrombie-branded pregame player tunnel walk and fan activations. The brand will also work with NFL athletes CeeDee Lamb, Caleb Downs, and Malachi Lawrence on personalized style and game-day looks.

As part of the DCC partnership, Abercrombie is installing a branded closet in the cheerleaders' locker room at The Star in Frisco, Texas, stocked with monthly refreshed product assortments for off-field use.

The Abercrombie x Cowboys collection is available through Abercrombie's online channels, select stores, NFLShop.com, and at AT&T Stadium in Arlington, Texas. Distribution at the stadium is facilitated through a recently announced partnership with Fanatics.

"We're proud to deepen our relationship with the Dallas Cowboys and the Dallas Cowboys Cheerleaders as we enter this next chapter of our partnership," said Corey Robinson, brand president of Abercrombie & Fitch.

"Abercrombie has been a strong partner in helping us connect with fans through style, self-expression and unique experiences that extend far beyond the field," said Dallas Cowboys Chief Brand Officer and Co-Owner Charlotte Jones.

The partnership also marks Abercrombie's second year as the NFL's Official Fashion Partner league-wide.