AT&T (NYSE: T) and the Dallas Cowboys announced an agreement to extend their partnership, keeping AT&T's name on AT&T Stadium in Arlington, Texas, and continuing the company's role as the venue's primary technology and connectivity provider.

As part of the renewed deal, AT&T will introduce new technology at the stadium for the 2026 season. New features include wayfinding navigation accessible through the Cowboys app and stadium kiosks, augmented reality photo experiences with players and cheerleaders, a mixed reality experience featuring quarterback Dak Prescott, live fan video streamed to the main videoboard, and an AI tool that converts fan-submitted photos into highlight videos displayed on stadium boards.

AT&T also announced a service called AT&T Turbo Live, which the company says will provide high-priority network access to all fans at the stadium, including those on other carriers, for posting, streaming and sharing during games.

The stadium currently operates with more than 261 miles of fiber and nearly 1,000 antennas throughout the venue. AT&T describes it as the largest in-venue network of its kind in the country.

"There is no more critical partner that we rely upon and value than AT&T," said Dallas Cowboys Owner, President and General Manager Jerry Jones. "AT&T is not only at the core of our fan experience and engagement ability, but they provide the foundation of technology and connectivity that drives everything we do operationally."

AT&T Chairman and Chief Executive Officer John Stankey said the company looks forward to continuing to innovate "on behalf of fans to connect, share and stream effortlessly."

AT&T Stadium, which opened in 2009, has a seating capacity of 80,000 with expandability to 100,000. The original stadium deal between AT&T and the Cowboys dates back approximately 30 years, according to the companies.