Criteo (NASDAQ: CRTO) has entered a reseller agreement with Tyroo Technologies to extend its presence in Thailand, Malaysia and the Philippines, according to a press release from the company.

Under the agreement, Tyroo will promote Criteo's performance media solutions to advertisers in those three markets. Tyroo, headquartered in Singapore, previously worked with Criteo in India since 2021. The new arrangement expands that relationship into additional Southeast Asian markets.

Sukesh Singh, Managing Director for Southeast Asia at Criteo, said the partnership aims to grow coverage in Thailand, Malaysia and the Philippines and support "AI-assisted commerce campaign activation."

Bharat Arora, Country Head for India at Tyroo, said the company plans to use its local teams and infrastructure to help advertisers access Criteo's commerce platform across the region.