Kwik Fill, a convenience retailer with more than 300 locations across New York, Pennsylvania, and Ohio, has selected PAR Technology Corporation's (NYSE: PAR) PAR Retail platform as a technology partner, according to a company press release.

The partnership covers loyalty programs, a mobile app, enterprise intelligence, and tobacco loyalty capabilities. Kwik Fill, operated by United Refining Company of Pennsylvania, will also use PAR Intelligence, a data analytics tool designed to surface insights across guest engagement, marketing, merchandising, and operations.

Roy Williams, Senior Vice President of Marketing at United Refining Company, cited PAR Intelligence as a key factor in the selection. "As we evaluated potential partners, PAR Retail stood apart through its vision for the future of convenience retail and its ability to combine guest engagement with actionable AI-driven insights," Williams said.

Kwik Fill will build its loyalty program on PAR Retail, meaning customer data will be held directly by the retailer from the outset. PAR Technology CEO Savneet Singh noted the distinction: "They're building their loyalty program from scratch on PAR Retail, which means every guest relationship and every data point is theirs from day one."

Financial terms of the agreement were not disclosed.