Southwest Airlines Co. (NYSE: LUV) has launched a limited-time promotion called the "Week of WOW," offering discounts on flights, hotel stays, rental cars, and vacation packages, according to a company press release.

The sale runs through Sept. 17, 2026, covering flights from Oct. 5, 2026, to March 3, 2027. Discounts of up to 40% off base fares apply to select nonstop routes, including Austin to San Diego, Nashville to Chicago Midway, Denver to San Diego, Seattle to Nashville, and Austin to San Jose. A 21-day advance purchase is required, and restrictions, exclusions, and blackout dates apply.

In addition to airfare, the promotion includes up to 15% off base rates on Enterprise rental car bookings of three days or longer, valid for vehicle pickups through Dec. 15, 2026. Hotel bookings made between Sept. 14 and Sept. 21, 2026, are eligible for either 3,000 Rapid Rewards bonus points or a 3,000-point discount on stays through Sept. 30, 2027.

Through the Getaways by Southwest vacation package program, customers can save up to $500 on a five-night package for two people, with two free checked bags included. Terms and restrictions apply.

"Whether customers are planning fall getaways, holiday visits, or business trips for the months ahead, the Week of WOW brings together exceptional value, new benefits, and the warm hospitality Southwest only our employees can deliver," said Sabrina Callahan, Senior Vice President and Chief Digital and Marketing Officer.

Rapid Rewards loyalty program members also have access to free Wi-Fi on eligible aircraft via T-Mobile, where available, as well as tier benefits and the ability to purchase points toward reward bookings.