The Trade Desk, Inc. (NASDAQ: TTD) announced a plan to reduce its total workforce by approximately 15% as part of an organizational realignment, according to a company statement dated September 3, 2026.

The restructuring plan involves the elimination of positions and is expected to be substantially completed during the third quarter of 2026. The company said the realignment is intended to direct resources toward higher-priority growth areas and improve operational effectiveness.

The Trade Desk estimates it will incur cash restructuring and related charges of approximately $39 million to $51 million, primarily covering employee severance and benefits costs. These charges are expected to be partially offset by a reversal of approximately $4 million to $5 million related to stock-based compensation. The company expects to recognize the accrual for these charges in the third quarter of 2026.

The company noted that additional charges or cash expenditures not currently anticipated may arise during implementation. It said it will file an amended Current Report on Form 8-K if actual amounts differ materially from current estimates.