CDW (NASDAQ: CDW) announced plans to acquire Lovelytics, a data and artificial intelligence services firm, for approximately $525 million. The deal is expected to close in the third quarter of 2025, subject to customary closing conditions.

Founded in 2017 and headquartered in Arlington, Va., Lovelytics employs more than 600 people across the U.S., Canada, Argentina and Colombia. The company is a member of the Databricks Brickbuilder Partner Network and claims to have been the first consulting partner backed by Databricks Ventures. It has been named a Databricks Partner of the Year across multiple industry categories since 2022.

CDW said the acquisition will expand its Data & Analytics Practice and add specialized capabilities in cloud, data and AI services. Lovelytics serves clients across energy, manufacturing, retail, healthcare, financial services and media sectors.

"There is no AI strategy without a data strategy. As our customers move from AI pilots to execution, that journey runs directly through their data," said Christine A. Leahy, chair and chief executive officer of CDW.

Scott Love, founder and chief executive officer of Lovelytics, said the company was built to solve data and AI challenges. "Becoming part of CDW is the next chapter of that story," he said.

CDW said the acquisition is not expected to have a material impact on its financial results in 2026. The information is based on a press release issued by CDW.