Helfie AI, a Melbourne-based AI health screening company, has appointed John Rego as its Chief Financial Officer, according to a press release statement.

Rego joins Helfie AI from Wide Open West (NYSE: WOW), a U.S. broadband provider where he served as CFO from 2020 until the company's sale in 2026. He previously held CFO roles at Telaria Inc. (NASDAQ: TLRA), Virgin Galactic, and Vonage Holdings, Inc. (NYSE: VG).

Rego has more than 25 years of senior leadership experience in technology and communications companies. During his career, he has raised over $10 billion in capital and closed more than two dozen mergers and acquisitions transactions.

George Tomeski, CEO of Helfie AI, said Rego "has taken companies from startup to IPO, navigated major M&A transactions, built finance functions from the ground up, and operated at the highest levels of public market scrutiny."

Helfie AI describes itself as a global health platform that delivers AI-powered health screening through smartphones, offering more than 30 health checks to users.