NEW YORK, Sept. 1, 2026 /PRNewswire/ -- EBIN NEW YORK, a leading beauty and haircare brand, today announced the expansion of its protective styling assortment at Sally Beauty, bringing more of its category-leading solutions to consumers nationwide, both in stores and online this August.

As protective styling continues to gain momentum, consumers are looking for brands that simplify their routines without compromising performance. From lace wig installations to quick weaves and polished edge styling, today's shoppers want complete solutions that deliver lasting results while keeping pace with evolving beauty trends.

The expanded assortment features some of EBIN NEW YORK's most recognized collections, including Wonder Lace Bond Adhesive Sprays, Wonder Lace Melt Spray, Wonder Bond Melt Spray, Wonder Weave Bond and the iconic 24-Hour Edge Tamer collection. Together, these products support every stage of the styling journey, giving consumers the confidence to create, maintain and refresh their desired look.

Unlike brands focused on a single styling occasion, EBIN NEW YORK offers a complete portfolio spanning prep, installation, styling, maintenance and removal. This integrated approach allows consumers to build an entire routine within one trusted brand. Sally Beauty is the industry-leading destination for professional-quality hair color, hair care, and nails, making it an ideal partner for this expansion, connecting EBIN NEW YORK's protective styling innovations with consumers seeking salon-quality results at home.

"We're excited to expand our assortment at Sally Beauty and bring more of our styling solutions to consumers across the country," said Michael Gioseffi, Director of National Sales at EBIN NEW YORK. "Sally Beauty has long been a destination for beauty enthusiasts and professionals alike, making it the ideal place to connect shoppers with the products they already know and trust."

"Protective styling is more than a routine. It is an evolving culture shaped by creativity, and confidence — an important part of how consumers express their personal style," said Seun Bolodeoku, National and International Marketing Manager at EBIN NEW YORK. "This expansion reflects our commitment to making innovative, accessible solutions available to more consumers while continuing to support the routines they rely on every day."

"As consumers learn more about the importance of protective styling to reduce damage and help retain length, we are proud to expand our assortment with EBIN NEW YORK to meet that demand with even greater depth," said Becky Hall, VP of Merchandising at Sally Beauty. "This partnership reflects our commitment to offering the trusted, category-leading brands our shoppers rely on with added benefit of best-in-class educational resources."

Now available at select Sally Beauty stores nationwide and online at sallybeauty.com.

About EBIN NEW YORK

A leading beauty brand offering innovative products across haircare, cosmetics, lashes, nails, accessories and personal care. Known for blending beauty trends with everyday solutions, the brand continues to inspire confidence and self-expression through every beauty journey.

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty and Beauty Systems Group businesses. Sally Beauty stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as Cosmo Prof® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit sallybeautyholdings.com.

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SOURCE EBIN New York